Do you watch ads when your are on your mobile device ?
63% of the customers watch ads while browsing and only 36% of them say that they do not watch the ad, so there is a large proportion who watch the ads; an interesting data for marketers.
Mobile ads that match the content in which they are placed are 23% more memorable. This type of ad leads to a 27% increase in recall of themes, narrative, audio and visual elements.
The combination of a message in an article with a related advertisement brings better results. Indeed, this match increases recall of details by 36%, compared to no relationship between content and advertising.
Emotional ads also have a positive impact as they lead to a 40% increase in general memory.