Today, let’s talk about the impact of the Ad Tracking Transparency (ATT) of Apple on Zynga, an American social game developer. The company is currently in rapid growth, here are some significant figures: 59% increase in revenues over the previous year: 720...
GroupM, a filial of WPP, has just released its Ad spend forecast for the UK market and it appears that it should reach for the first time £20BN with the growth being mostly due to increases in Digital Advertising spends. Based on WPP’s filial, we should see a 6%...
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