by Audrey Lottillier | Dec 10, 2021 | Mobile advertising
Some apps have realised the value of stories, such as the Tele2 app which launched Teletronia, its first in-story game, which increased the amount of time users spent in the app. A success because the average user played 2.5 games and over 300,000 unique users played...
by Audrey Lottillier | Oct 15, 2021 | Mobile advertising
Do you prefere audio, video or in-app ads ? A study reported by AudioMob shows that 75% of mobile gamers prefer audio ads over other types of ads. 61% of gamers between the ages 18 and 24 years, listen to music whilst playing, 49% for the 24 to 34 year olds and 44%...
by Audrey Lottillier | Sep 17, 2021 | Mobile advertising
Do you watch ads when your are on your mobile device ? 63% of the customers watch ads while browsing and only 36% of them say that they do not watch the ad, so there is a large proportion who watch the ads; an interesting data for marketers. Mobile ads that match the...
by Audrey Lottillier | Aug 25, 2021 | Mobile advertising
La protection de la vie privée est aujourd’hui sous le feu des projecteurs. En effet, les consommateurs sont de plus en plus préoccupés par la confidentialité de leurs données personnelles et certaines entreprises l’ont compris et ont mis en place des...
by Audrey Lottillier | Aug 20, 2021 | Mobile advertising
Let’s talk about teens privacy… #TikTok #Google With data security at the forefront of the news, Google and TikTok have decided to reassure parents of electronic device users and have set up measures to protect these young internet users. Google has...
by Audrey Lottillier | Aug 10, 2021 | Mobile advertising
What do you think if we talk today about the upcoming ios 15 update? The protection of privacy is now in the spotlight. Indeed, consumers are increasingly concerned about the privacy of their personal data and some companies have understood this and set up actions to...
