by Audrey Lottillier | Dec 21, 2021 | Mobile app
In 2021, following the covid restrictions, retail apps were one of the most coveted app categories. 572 million shopping apps were downloaded, an increase of 3%, with AliExpress and Wish leading the way in terms of downloads. Shein has been the first retail app in...
by Audrey Lottillier | Dec 16, 2021 | Mobile app
Last month, mobile gamers spent $7.1 billion, a 7% increase compared to November 2020, a record for the category. Tencent’s game, PUBG was the most profitable in the market as player spending increased of 46% to $254 million. Genshin Impact by miHoYo is in...
by Audrey Lottillier | Dec 15, 2021 | Mobile app
According to App Annie data, consumers spent 25% more on apps this year and reached $135 billion. On the other hand, downloads increased by 8% to reach 140 billion. The fastest growing apps were video editing and sharing apps such as CapCut, MX TakaTak and Moj. And...
by Audrey Lottillier | Dec 10, 2021 | Mobile app
This year, e-commerce apps have grown globally by 10%, with Shopee leading the way. E-commerce app installs have particularly increased in EMEA (15%), LATAM (11%) and APAC (9%), mainly due to Covid restrictions. Among the top 150 e-commerce apps, the number of average...
by Audrey Lottillier | Nov 26, 2021 | Mobile app
Do you use social casino apps ? According to the Liftoff and GameRefinery reports, during the pandemic, $1 billion was spent on social casino apps on iOS. More than half of the users of this category of apps are over 45 years old. Despite the lifting of covid...
by Audrey Lottillier | Nov 19, 2021 | Mobile app
After Snapchat, let’s talk about the increase of the number of Twitter users. Twitter’s revenue as well as its number of daily active users increased in Q3 2021. The number of daily active users reached 211 million, an increase of 13% compared to 2020,...
