Closing this week with some lifestyle app data!
Today we’ll talk about the 30% increase in user spending on lifestyle apps this first quarter 2021, which represents $300 million.
Since 2018, this vertical was growing at 50% per year, but we saw a huge increase this year during the Q1, mainly thanks to Android users, with an increase of 151 million new installs.
As for social discovery apps, user spending increased by 2.7 times compared to 2018 and BIGOLIVE is at the first place.
Source : BusinessofApps