Today, 4 billion of people use email everyday and there are expected to be 4.2 billion by the end of 2022. This article written by campaignmonitor explains how using email marketing can be good for your business.

7 reasons to use email marketing for your business are given here :

  1. Email marketing has larger reach
  2. Email marketing delivers your message
  3. Email marketing drives conversions
  4. Email marketing has a higher ROI
  5. Email marketing is the preferred communication channel
  6. Email marketing is an open platform
  7. Email marketing will be around forever

Several marketing experts also give us their point of views on the use of email marketing to boost your marketing strategy. After the reading of this article, you will inevitably use email marketing.

Source : campaignmonitor