In the latest iOS 14.5 version, Apple fights against the use of his consumers personal datas with App Tracking Transparency. This feature permits to block or not the tracking of browsing on applications or websites. According to Singular only 17% of iOS 14.5 app installs resulted in users choosing to share their IDFA while for Adcolony it would represent 36.5%.

The different players Liftoff, AdColony, Fyber, Singular and Vungle inform about their iOS 14.5 datas but they are not observing the same results. We will have to wait a few weeks/months before seeing more harmony in the data shared by all the players in the ecosystem, NoIDFA tells us more about this…

Source : NoIDFA