In 2021, following the covid restrictions, retail apps were one of the most coveted app categories. 572 million shopping apps were downloaded, an increase of 3%, with AliExpress and Wish leading the way in terms of downloads.
Shein has been the first retail app in terms of purchases in the first half of 2021. Nike and Adidas occupy the top two spots for sportswear apps in Europe.
The figures predict that retail apps in Europe are expected to remain higher than before the pandemic in the first quarter of 2022.