According to Sensor Tower – and for the first time ever in the US – Shein overtook Amazon in installs with a 13% growth in Q2’22.
Shein installs spiked to an astounding 6.8 million downloads in Q2. Meanwhile, Amazon registered a 7% decline to 6.3 million downloads.
US active users of Shein rose 436% compared to Q2’19, though Amazon still has roughly 3 times as many monthly active users (MAUs) as the Chinese fashion giant.
Source : BusinessofApps