Do you use social casino apps ?

According to the Liftoff and GameRefinery reports, during the pandemic, $1 billion was spent on social casino apps on iOS. More than half of the users of this category of apps are over 45 years old.

Despite the lifting of covid restrictions and the reopening of casinos, the growth of these apps has remained in the same dynamic. They recorded profits of $260 million in Q2 2021.

Finally, following Apple’s IDFA changes, CPI on iOS increased by 10% over the year, while that of Android fell by 14%. iOS installation costs were 122% higher than Android.

Source: BusinessofApps