September 2021 can be considered as the best month for sports booking apps as the demand for the NFL season escalated. What helped sports betting apps skyrocket this season is the shift in regulation and the fact that more states have allowed mobile sports betting and sportbooking apps.
Google Play has also recently updated its policies to authorize gambling apps in the US. As stated by Sensor Tower, app adoption of sportsbookers has exceeded daily fantasy sports apps and has come close to traditional fantasy sports app. Sports betting is currently legal in 23 states and 8 states have approved corresponding laws. Americans have spent around $65 million on sports. Online platforms involving FanDuel, DraftKings and BetMGM have seized 80% of the online betting market share.