by Audrey Lottillier | Aug 4, 2021 | Emailing advertising
L’emailing est devenu un outil indispensable pour une bonne stratégie marketing. Plusieurs tendances en terme d’emailing ont d’ailleurs montré leurs effets positifs et cet article vous en dévoile davantage sur les pratiques à privilégier en 2021 pour...
by Audrey Lottillier | Jul 30, 2021 | Emailing advertising
Parlons aujourd’hui d’une règle à respecter en emailing pour une campagne réussie: le ratio texte/image. Selon les experts marketing, dans un emailing, le ratio parfait correspond à 60% de texte contre 40% d’image. Le non-respect de cette règle...
by Audrey Lottillier | Jul 21, 2021 | Emailing advertising
What is a landing page ? A landing page is a website page that aims to convert a visitor into a lead. It is a marketing tool that has become very important for gathering information or obtaining new customers; it helps reinforce the key stages of the customer path....
by Audrey Lottillier | Jul 7, 2021 | Emailing advertising
Your email is ready but you don’t know when to send it? Whether in B2B or B2C, in order to optimise the performance of your emailing campaign (click-through rate, open rate, etc.), it is necessary to choose the right time to send your emails. We give you some...
by Audrey Lottillier | Jun 30, 2021 | Emailing advertising
Because we all need to be up to date on our definitions, we’re sharing with you Hubspot’s glossary of the essential terms in email marketing: Hubspot...
