by Audrey Lottillier | Jul 27, 2021 | Mobile app
Starting off the week talking about Food delivery and Ride Sharing data. Some apps have seen a strong growth thanks to the global pandemic, while others have seen their activity decline. This is particularly the case for Uber, which has seen a decline in rides due to...
by Audrey Lottillier | Jul 23, 2021 | Mobile app
The mobile games economy is still growing. In fact, consumers spent more than $7.3 billion in June 2021 on the two app download platforms Apple Store and Google Play, an increase of 10% compared to May. China and the US correspond to the two largest mobile game...
by Audrey Lottillier | Jul 14, 2021 | Mobile app
Today, let’s talk about the impact of the global covid 19 pandemic on our business. According to Apptopia, vaccine passport apps have been growing since December 2020, with over 10 million downloads worldwide. However, as not all countries currently require...
by Audrey Lottillier | Jul 9, 2021 | Mobile app
Closing this week with some lifestyle app data! Today we’ll talk about the 30% increase in user spending on lifestyle apps this first quarter 2021, which represents $300 million. Since 2018, this vertical was growing at 50% per year, but we saw a huge increase...
by Audrey Lottillier | Jul 6, 2021 | Mobile advertising
Since the arrival of iOS 14.5 almost 3 months ago, Marketers were worried about the figures regarding user consent for ad tracking. But in the end, the numbers are turning out to be much better than anyone expected, and even encouraging, as we seem to be seeing an...
