by Audrey Lottillier | May 3, 2022 | Mobile app
Today, consumers are increasingly turning to sustainable consumption practices. Between March 2021 and February 2022, European food waste apps saw an increase of 14 million users on Android essentially a 36% growth. If we take into account downloads on iOS, this would...
by Audrey Lottillier | Apr 29, 2022 | Mobile app
12 billion dollars, that’s the advertising revenue that TikTok hopes to reach in 2022, which is triple compared to 2021. Indeed, the social app has almost doubled its advertising tools last year and will record 1.5 billion monthly active users this year....
by Audrey Lottillier | Feb 11, 2022 | Mobile app
The holidays are a particularly interesting time for mobile app usage. While installs of music streaming apps increased by 86% during the holiday season of 2021, food delivery apps and health and fitness apps saw a sharp decline during the same period. For food...
by Audrey Lottillier | Jan 21, 2022 | Mobile Commerce
Mobile has changed consumer behaviour. A survey of 9,000 people from the US, UK, France, Germany, Australia, Singapore and India showed that two out of three shoppers use their mobile phones in-store, whether to use the app, compare prices, get reviews or buy online....
by Audrey Lottillier | Jan 17, 2022 | Mobile Commerce
What a move for Take-Two! ! Take-Two Interactive, the world-famous video game publisher, has acquired the mobile game manufacturer: Zynga. The cost of the deal is over 11 billion dollars. The producer of Grand Theft Auto and NBA 2K is expanding through the acquisition...
