Retail app installs up 3% in Europe!

Retail app installs up 3% in Europe!

In 2021, following the covid restrictions, retail apps were one of the most coveted app categories. 572 million shopping apps were downloaded, an increase of 3%, with AliExpress and Wish leading the way in terms of downloads. Shein has been the first retail app in...
Consumers spent 25% more on apps in 2021!

Consumers spent 25% more on apps in 2021!

According to App Annie data, consumers spent 25% more on apps this year and reached $135 billion. On the other hand, downloads increased by 8% to reach 140 billion. The fastest growing apps were video editing and sharing apps such as CapCut, MX TakaTak and Moj. And...