by Audrey Lottillier | Jan 21, 2022 | Mobile Commerce
Mobile has changed consumer behaviour. A survey of 9,000 people from the US, UK, France, Germany, Australia, Singapore and India showed that two out of three shoppers use their mobile phones in-store, whether to use the app, compare prices, get reviews or buy online....
by Audrey Lottillier | Dec 21, 2021 | Mobile app
In 2021, following the covid restrictions, retail apps were one of the most coveted app categories. 572 million shopping apps were downloaded, an increase of 3%, with AliExpress and Wish leading the way in terms of downloads. Shein has been the first retail app in...
by Audrey Lottillier | Dec 16, 2021 | Mobile app
Last month, mobile gamers spent $7.1 billion, a 7% increase compared to November 2020, a record for the category. Tencent’s game, PUBG was the most profitable in the market as player spending increased of 46% to $254 million. Genshin Impact by miHoYo is in...
by Audrey Lottillier | Dec 15, 2021 | Mobile app
According to App Annie data, consumers spent 25% more on apps this year and reached $135 billion. On the other hand, downloads increased by 8% to reach 140 billion. The fastest growing apps were video editing and sharing apps such as CapCut, MX TakaTak and Moj. And...
by Audrey Lottillier | Dec 10, 2021 | Mobile advertising
Some apps have realised the value of stories, such as the Tele2 app which launched Teletronia, its first in-story game, which increased the amount of time users spent in the app. A success because the average user played 2.5 games and over 300,000 unique users played...
