by Audrey Lottillier | Jan 21, 2022 | Mobile Commerce
Mobile has changed consumer behaviour. A survey of 9,000 people from the US, UK, France, Germany, Australia, Singapore and India showed that two out of three shoppers use their mobile phones in-store, whether to use the app, compare prices, get reviews or buy online....
by Audrey Lottillier | Jan 13, 2022 | Mobile app
According to Apptopia, mobile app expert, TikTok, Instagram and Facebook were the top 3 most downloaded apps worldwide in all categories. In the category of the most downloaded games, Subway Surfers, Roblox and Bridge Race stand out from others of this category ....
by Audrey Lottillier | Dec 21, 2021 | Mobile app
In 2021, following the covid restrictions, retail apps were one of the most coveted app categories. 572 million shopping apps were downloaded, an increase of 3%, with AliExpress and Wish leading the way in terms of downloads. Shein has been the first retail app in...
by Audrey Lottillier | Dec 16, 2021 | Mobile app
Last month, mobile gamers spent $7.1 billion, a 7% increase compared to November 2020, a record for the category. Tencent’s game, PUBG was the most profitable in the market as player spending increased of 46% to $254 million. Genshin Impact by miHoYo is in...
by Audrey Lottillier | Dec 15, 2021 | Mobile app
According to App Annie data, consumers spent 25% more on apps this year and reached $135 billion. On the other hand, downloads increased by 8% to reach 140 billion. The fastest growing apps were video editing and sharing apps such as CapCut, MX TakaTak and Moj. And...
