by Audrey Lottillier | Sep 1, 2021 | Emailing advertising
D’après une récente étude menée par SendinBlue, l’email et le SMS représentent les deux canaux préférés des consommateurs, loin devant les réseaux sociaux. Leur côté « pratique » (55%), « facile d’utilisation » (50%) et « la personnalisation » (25%) sont...
by Audrey Lottillier | Aug 27, 2021 | Mobile app
Are you using your phone more than before the pandemic? According to SensorTower, in the second half of 2021, the use of medical and finance apps has increased by 53% and 36% respectively. Over the past year, consumers have been spending more time on their mobile...
by Audrey Lottillier | Aug 25, 2021 | Mobile advertising
La protection de la vie privée est aujourd’hui sous le feu des projecteurs. En effet, les consommateurs sont de plus en plus préoccupés par la confidentialité de leurs données personnelles et certaines entreprises l’ont compris et ont mis en place des...
by Audrey Lottillier | Aug 23, 2021 | Advertising Forecast
Today, let’s talk about the impact of the Ad Tracking Transparency (ATT) of Apple on Zynga, an American social game developer. The company is currently in rapid growth, here are some significant figures: 59% increase in revenues over the previous year: 720...
by Audrey Lottillier | Aug 17, 2021 | Mobile app
Last month, the top 10 gaming apps on the App Store and Google Play have reached over 206 million downloads. Since May, game downloads remain in the same dynamic despite the relaxation of the curfew. And it is the game Trading Mater 3D that is in the first position...
