by Audrey Lottillier | Jul 6, 2021 | Mobile advertising
Since the arrival of iOS 14.5 almost 3 months ago, Marketers were worried about the figures regarding user consent for ad tracking. But in the end, the numbers are turning out to be much better than anyone expected, and even encouraging, as we seem to be seeing an...
by Audrey Lottillier | Jun 28, 2021 | Mobile app
After gaming, food and finance apps, today we talk about the incredible growth of travel apps. The travel economy has been heavily impacted by Covid-19 due to restrictions announced by various countries but since the easing of measures, it is soaring again. Indeed,...
by Audrey Lottillier | Jun 25, 2021 | Mobile app
According to App Annie data, game app downloads increased by 30% in the first quarter of 2021 compared to before the pandemic and app spending increased by 40%. The covid-19 pandemic has therefore favoured the growth of gaming applications; consumers have found new...
by Audrey Lottillier | Jun 17, 2021 | Mobile advertising
After Apple earlier this year, It’s the Google (Android) turn to annonce the removal of Android Advertising ID. Same as Apple, those changes are made for more privacy for Smartphone users but this will also impact our industry. Read this interesting article...
by Audrey Lottillier | Jun 11, 2021 | Mobile advertising
In the latest iOS 14.5 version, Apple fights against the use of his consumers personal datas with App Tracking Transparency. This feature permits to block or not the tracking of browsing on applications or websites. According to Singular only 17% of iOS 14.5 app...
