by Audrey Lottillier | Aug 25, 2021 | Mobile advertising
La protection de la vie privée est aujourd’hui sous le feu des projecteurs. En effet, les consommateurs sont de plus en plus préoccupés par la confidentialité de leurs données personnelles et certaines entreprises l’ont compris et ont mis en place des...
by Audrey Lottillier | Aug 23, 2021 | Advertising Forecast
Today, let’s talk about the impact of the Ad Tracking Transparency (ATT) of Apple on Zynga, an American social game developer. The company is currently in rapid growth, here are some significant figures: 59% increase in revenues over the previous year: 720...
by Audrey Lottillier | Aug 20, 2021 | Mobile advertising
Let’s talk about teens privacy… #TikTok #Google With data security at the forefront of the news, Google and TikTok have decided to reassure parents of electronic device users and have set up measures to protect these young internet users. Google has...
by Audrey Lottillier | Aug 10, 2021 | Mobile advertising
What do you think if we talk today about the upcoming ios 15 update? The protection of privacy is now in the spotlight. Indeed, consumers are increasingly concerned about the privacy of their personal data and some companies have understood this and set up actions to...
by Audrey Lottillier | Jul 6, 2021 | Mobile advertising
Since the arrival of iOS 14.5 almost 3 months ago, Marketers were worried about the figures regarding user consent for ad tracking. But in the end, the numbers are turning out to be much better than anyone expected, and even encouraging, as we seem to be seeing an...
