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</html><thumbnail_url>https://www.adkomo.com/wp-content/uploads/2025/11/Adkomo-Glossary-1140x480px-18.png</thumbnail_url><thumbnail_width>1140</thumbnail_width><thumbnail_height>480</thumbnail_height><description>An attribution window is a defined time frame during which a marketing attribution provider or media partner tracks ad clicks or impressions to determine if they result in an app installation or other conversions. This window is typically configurable but commonly set at around seven days. If a click or impression occurs within this window [&hellip;]</description></oembed>
