1.0Adkomohttps://www.adkomo.com/es/Glossaryhttps://www.adkomo.com/es/author/glossary/rich600338<blockquote class="wp-embedded-content" data-secret="tCBZpwSC11"><a href="https://www.adkomo.com/es/glossary/mobile-measurement-partner-mmp/">Mobile Measurement Partner (MMP)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.adkomo.com/es/glossary/mobile-measurement-partner-mmp/embed/#?secret=tCBZpwSC11" width="600" height="338" title="«Mobile Measurement Partner (MMP)» — Adkomo" data-secret="tCBZpwSC11" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.adkomo.com/wp-includes/js/wp-embed.min.js </script> https://www.adkomo.com/wp-content/uploads/2025/12/111.png1140480A Mobile Measurement Partner (MMP) is a third-party platform provider that aids app developers and marketers in tracking and analyzing the effectiveness of their marketing campaigns. By aggregating data from various sources, MMPs offer comprehensive insights into campaign performance metrics. This enables marketers to make informed decisions regarding budget allocation and optimization. MMPs are vital […]