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https://www.adkomo.com/wp-content/uploads/2025/12/167.png1140480User segmentation is the practice of categorizing an app’s user base according to shared characteristics, facilitating more insightful analysis. By segmenting users, developers can tailor experiences and apply diverse monetization approaches to each group. Typical segmentation methods encompass demographics, geography, and engagement metrics. Advanced strategies like targeted campaigns and waterfall segmentation empower developers to focus […]