{"version":"1.0","provider_name":"Adkomo","provider_url":"https:\/\/www.adkomo.com\/es\/","author_name":"Glossary","author_url":"https:\/\/www.adkomo.com\/es\/author\/glossary\/","title":"A\/B Testing - Adkomo","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ZS0ahiNuFZ\"><a href=\"https:\/\/www.adkomo.com\/es\/glossary\/a-b-testing\/\">A\/B Testing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adkomo.com\/es\/glossary\/a-b-testing\/embed\/#?secret=ZS0ahiNuFZ\" width=\"600\" height=\"338\" title=\"\u00abA\/B Testing\u00bb \u2014 Adkomo\" data-secret=\"ZS0ahiNuFZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adkomo.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/11\/glossary-4.png","thumbnail_width":1710,"thumbnail_height":720,"description":"A\/B testing is a controlled experimentation methodology employed by app developers to evaluate the relative effectiveness of various in-app elements, including advertisements, features, and overall design.\u00a0 The process entails segmenting the user base into distinct groups. One group, designated as the control group, interacts with the existing version of the app. The remaining groups, referred [&hellip;]"}