{"version":"1.0","provider_name":"Adkomo","provider_url":"https:\/\/www.adkomo.com\/es\/","author_name":"Glossary","author_url":"https:\/\/www.adkomo.com\/es\/author\/glossary\/","title":"Active User - Adkomo","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"4G56LS03zb\"><a href=\"https:\/\/www.adkomo.com\/es\/glossary\/active-user\/\">Active User<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adkomo.com\/es\/glossary\/active-user\/embed\/#?secret=4G56LS03zb\" width=\"600\" height=\"338\" title=\"\u00abActive User\u00bb \u2014 Adkomo\" data-secret=\"4G56LS03zb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adkomo.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/11\/Adkomo-Glossary-1140x480px-2.png","thumbnail_width":1140,"thumbnail_height":480,"description":"An active user is someone who regularly interacts with the app within a defined period, like daily, weekly, or monthly. This metric is crucial for app success, offering insights into growth, engagement, and retention. The types of engagement defining an active user vary, but metrics like DAU, WAU, and MAU help developers assess campaign effectiveness [&hellip;]"}