{"version":"1.0","provider_name":"Adkomo","provider_url":"https:\/\/www.adkomo.com\/es\/","author_name":"Glossary","author_url":"https:\/\/www.adkomo.com\/es\/author\/glossary\/","title":"Ad Spend - Adkomo","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"TXB48iJnJW\"><a href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-spend\/\">Ad Spend<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-spend\/embed\/#?secret=TXB48iJnJW\" width=\"600\" height=\"338\" title=\"\u00abAd Spend\u00bb \u2014 Adkomo\" data-secret=\"TXB48iJnJW\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adkomo.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/11\/Adkomo-Glossary-1140x480px-7.png","thumbnail_width":1140,"thumbnail_height":480,"description":"Ad spend refers to the funds allocated by businesses or organizations for advertising campaigns. This expenditure covers both traditional and digital advertising methods and is typically measured using metrics like CPM, CPC, CPL, CPA, CPS, or CPI. It includes costs related to ad placement and may encompass expenses for ad agency services or personnel."}