{"id":240863,"date":"2025-11-10T13:28:26","date_gmt":"2025-11-10T13:28:26","guid":{"rendered":"https:\/\/new.adkomo.com\/el-glosario-de-publicidad\/"},"modified":"2026-04-20T20:48:15","modified_gmt":"2026-04-20T20:48:15","slug":"el-glosario-de-publicidad","status":"publish","type":"page","link":"https:\/\/www.adkomo.com\/es\/el-glosario-de-publicidad\/","title":{"rendered":"El glosario de publicidad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"240863\" class=\"elementor elementor-240863 elementor-232431\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e67055 e-flex e-con-boxed e-con e-parent\" data-id=\"1e67055\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a89c8c e-con-full e-flex e-con e-child\" data-id=\"7a89c8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3521cca e-con-full e-flex e-con e-child\" data-id=\"3521cca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b78870b elementor-widget elementor-widget-spacer\" data-id=\"b78870b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4a06b elementor-widget elementor-widget-heading\" data-id=\"1c4a06b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El glosario de publicidad<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37e29e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c37e29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Descubra nuestro glosario f\u00e1cil de usar que simplifica la jerga del marketing digital y explica conceptos esenciales. \u00a1Empiece a explorar y mejore su experiencia! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3388b55 elementor-widget elementor-widget-spacer\" data-id=\"3388b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8447923 e-flex e-con-boxed e-con e-parent\" data-id=\"8447923\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9383dcf glossary-wrap elementor-widget elementor-widget-shortcode\" data-id=\"9383dcf\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"glossary-wrap\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"wpg-list-wrapper wpg-list-wrapper-template-alphabet\"><div class=\"wpg-list-search-form wpg-list-search-form-position-above\"><input type=\"text\" placeholder=\"Search by Keyword ...\" value=\"\" \/><\/div><div class=\"wpg-list-filter-container\"><div class=\"wpg-list-filter\"><span class=\"wpg-list-filter-row\"><a class=\" filter active\" data-filter=\"all\">All<\/a><a class=\" filter-disable\" data-filter=\".wpg-filter-0-9\">0-9<\/a><a class=\" filter\" data-filter=\".wpg-filter-a\">A<\/a><a class=\" filter\" data-filter=\".wpg-filter-b\">B<\/a><a class=\" filter\" data-filter=\".wpg-filter-c\">C<\/a><a class=\" filter\" data-filter=\".wpg-filter-d\">D<\/a><a class=\" filter\" data-filter=\".wpg-filter-e\">E<\/a><a class=\" filter\" data-filter=\".wpg-filter-f\">F<\/a><a class=\" filter\" data-filter=\".wpg-filter-g\">G<\/a><a class=\" filter-disable\" data-filter=\".wpg-filter-h\">H<\/a><a class=\" filter\" data-filter=\".wpg-filter-i\">I<\/a><a class=\" filter-disable\" data-filter=\".wpg-filter-j\">J<\/a><a class=\" filter\" data-filter=\".wpg-filter-k\">K<\/a><a class=\" filter\" data-filter=\".wpg-filter-l\">L<\/a><a class=\" filter\" data-filter=\".wpg-filter-m\">M<\/a><a class=\" filter\" data-filter=\".wpg-filter-n\">N<\/a><a class=\" filter\" data-filter=\".wpg-filter-o\">O<\/a><a class=\" filter\" data-filter=\".wpg-filter-p\">P<\/a><a class=\" filter-disable\" data-filter=\".wpg-filter-q\">Q<\/a><a class=\" filter\" data-filter=\".wpg-filter-r\">R<\/a><a class=\" filter\" data-filter=\".wpg-filter-s\">S<\/a><a class=\" filter\" data-filter=\".wpg-filter-t\">T<\/a><a class=\" filter\" data-filter=\".wpg-filter-u\">U<\/a><a class=\" filter\" data-filter=\".wpg-filter-v\">V<\/a><a class=\" filter\" data-filter=\".wpg-filter-w\">W<\/a><a class=\" filter-disable\" data-filter=\".wpg-filter-x\">X<\/a><a class=\" filter-disable\" data-filter=\".wpg-filter-y\">Y<\/a><a class=\" filter-disable\" data-filter=\".wpg-filter-z\">Z<\/a><\/span><\/div><\/div><div class=\"wpg-list wpg-list-template-three-column\"><div class=\"wpg-list-block wpg-filter-a mix\" data-filter-base=\"a\"><h3 class=\"wpg-list-block-heading\">A<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"A\/B Testing\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/a-b-testing\/\" >A\/B Testing<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Active User\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/active-user\/\" >Active User<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Engagement\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-engagement\/\" >Ad Engagement<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Exchange\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-exchange\/\" >Ad Exchange<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Inventory\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-inventory\/\" >Ad Inventory<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Mediation\/Mediation Platform\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-mediation-mediation-platform\/\" >Ad Mediation\/Mediation Platform<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Network\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-network\/\" >Ad Network<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Spend\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-spend\/\" >Ad Spend<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Stacking\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-stacking\/\" >Ad Stacking<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Unit\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-unit\/\" >Ad Unit<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Ad Viewer Rate\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ad-viewer-rate\/\" >Ad Viewer Rate<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Advertiser\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/advertiser\/\" >Advertiser<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Analytics\/ App Analytics\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/analytics-app-analytics\/\" >Analytics\/ App Analytics<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Android App Links\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/android-app-links\/\" >Android App Links<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"API\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/api\/\" >API<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"App Cross-promotion\/Cross promotion\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/app-cross-promotion-cross-promotion\/\" >App Cross-promotion\/Cross promotion<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"App Engagement\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/app-engagement\/\" >App Engagement<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"App Store Analytics\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/app-store-analytics\/\" >App Store Analytics<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"App Store Optimization ASO\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/app-store-optimization-aso\/\" >App Store Optimization ASO<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"App Tracking Transparency\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/app-tracking-transparency\/\" >App Tracking Transparency<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Attribution\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/attribution\/\" >Attribution<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Attribution Models\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/attribution-models\/\" >Attribution Models<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Attribution Window\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/attribution-window\/\" >Attribution Window<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Average Revenue Per user\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/average-revenue-per-user\/\" >Average Revenue Per user<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-b mix\" data-filter-base=\"b\"><h3 class=\"wpg-list-block-heading\">B<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"B2B (Business-to-Business)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/b2b-business-to-business\/\" >B2B (Business-to-Business)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"B2C (Business-to-Consumer)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/b2c-business-to-consumer\/\" >B2C (Business-to-Consumer)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Banner ads\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/banner-ads\/\" >Banner ads<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Behavioral Targeting\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/behavioral-targeting\/\" >Behavioral Targeting<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Bid\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/bid\/\" >Bid<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Bid Strategy\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/bid-strategy\/\" >Bid Strategy<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Blacklist\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/blacklist\/\" >Blacklist<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Bounce Rate\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/bounce-rate\/\" >Bounce Rate<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Brand Awareness\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/brand-awareness\/\" >Brand Awareness<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Branded Content\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/branded-content\/\" >Branded Content<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Budget Pacing\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/budget-pacing\/\" >Budget Pacing<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-c mix\" data-filter-base=\"c\"><h3 class=\"wpg-list-block-heading\">C<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Casual Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/casual-games\/\" >Casual Games<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Churn\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/churn\/\" >Churn<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Click Spamming\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/click-spamming\/\" >Click Spamming<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Click to Install Time (ctit)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/click-to-install-time-ctit\/\" >Click to Install Time (ctit)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Click Validation\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/click-validation\/\" >Click Validation<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Click-Through Rate (CTR)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/click-through-rate-ctr\/\" >Click-Through Rate (CTR)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Cohort\/ Cohort Analysis\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/cohort-cohort-analysis\/\" >Cohort\/ Cohort Analysis<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Connected TV (CTV)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/connected-tv-ctv\/\" >Connected TV (CTV)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Conversion \/ Conversion Rate\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/conversion-conversion-rate\/\" >Conversion \/ Conversion Rate<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"CPA\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/cpa\/\" >CPA<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"CPC\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/cpc\/\" >CPC<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Creatives\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/creatives\/\" >Creatives<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Cross-device Tracking\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/cross-device-tracking\/\" >Cross-device Tracking<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-d mix\" data-filter-base=\"d\"><h3 class=\"wpg-list-block-heading\">D<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Deep Linking\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/deep-linking\/\" >Deep Linking<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Demand-side Platform\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/demand-side-platform\/\" >Demand-side Platform<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Device ID\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/device-id\/\" >Device ID<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Dynamic Creative Ads\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/dynamic-creative-ads\/\" >Dynamic Creative Ads<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-e mix\" data-filter-base=\"e\"><h3 class=\"wpg-list-block-heading\">E<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"E-commerce\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/e-commerce\/\" >E-commerce<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"ECPM (Effective Cost Per Mille)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ecpm-effective-cost-per-mille\/\" >ECPM (Effective Cost Per Mille)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Emulated Devices\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/emulated-devices\/\" >Emulated Devices<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Engagement Rate\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/engagement-rate\/\" >Engagement Rate<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Evergreen Content\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/evergreen-content\/\" >Evergreen Content<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Exclusivity\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/exclusivity\/\" >Exclusivity<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Expandable Banner\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/expandable-banner\/\" >Expandable Banner<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Extract, Transform and Load (ETL)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/extract-transform-and-load-etl\/\" >Extract, Transform and Load (ETL)<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-f mix\" data-filter-base=\"f\"><h3 class=\"wpg-list-block-heading\">F<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Fill Rate\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/fill-rate\/\" >Fill Rate<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"First-Party Data\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/first-party-data\/\" >First-Party Data<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Floating Ad\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/floating-ad\/\" >Floating Ad<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Foot Traffic\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/foot-traffic\/\" >Foot Traffic<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Fractional Attribution\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/fractional-attribution\/\" >Fractional Attribution<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Frequency\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/frequency\/\" >Frequency<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Frequency Capping\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/frequency-capping\/\" >Frequency Capping<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Full-Funnel Marketing\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/full-funnel-marketing\/\" >Full-Funnel Marketing<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Funnel\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/funnel\/\" >Funnel<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-g mix\" data-filter-base=\"g\"><h3 class=\"wpg-list-block-heading\">G<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"GAID (Google advertising ID)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/gaid-google-advertising-id\/\" >GAID (Google advertising ID)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"GDN (Google Display Network)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/gdn-google-display-network\/\" >GDN (Google Display Network)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"GEO-Fencing\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/geo-fencing\/\" >GEO-Fencing<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Geo-Targeting\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/geo-targeting\/\" >Geo-Targeting<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Google Ads\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/google-ads\/\" >Google Ads<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Gross Rating Point (GRP)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/gross-rating-point-grp\/\" >Gross Rating Point (GRP)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Growth Hacking\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/growth-hacking\/\" >Growth Hacking<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Guerrilla Marketing\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/guerrilla-marketing\/\" >Guerrilla Marketing<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-i mix\" data-filter-base=\"i\"><h3 class=\"wpg-list-block-heading\">I<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Identifier for Vendor IDFV\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/identifier-for-vendor-idfv\/\" >Identifier for Vendor IDFV<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"IDFA\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/idfa\/\" >IDFA<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Impressions\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/impressions\/\" >Impressions<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"In-App Advertising\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/in-app-advertising\/\" >In-App Advertising<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"In-App Purchase\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/in-app-purchase\/\" >In-App Purchase<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Incrementality\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/incrementality\/\" >Incrementality<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-k mix\" data-filter-base=\"k\"><h3 class=\"wpg-list-block-heading\">K<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"K-Factor\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/k-factor\/\" >K-Factor<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Keyword\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/keyword\/\" >Keyword<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Keyword Density\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/keyword-density\/\" >Keyword Density<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Knowledge Graph\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/knowledge-graph\/\" >Knowledge Graph<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"KPI\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/kpi\/\" >KPI<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-l mix\" data-filter-base=\"l\"><h3 class=\"wpg-list-block-heading\">L<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Latency\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/latency\/\" >Latency<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Lifetime Value (LTV)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/lifetime-value-ltv\/\" >Lifetime Value (LTV)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Limit Ad Tracking (LAT)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/limit-ad-tracking-lat\/\" >Limit Ad Tracking (LAT)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"LiveOps\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/liveops\/\" >LiveOps<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-m mix\" data-filter-base=\"m\"><h3 class=\"wpg-list-block-heading\">M<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Match-Three Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/match-three-games\/\" >Match-Three Games<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mediation Platform\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mediation-platform\/\" >Mediation Platform<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Meta Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/meta-games\/\" >Meta Games<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mid-Core Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mid-core-games\/\" >Mid-Core Games<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"MMO Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mmo-games\/\" >MMO Games<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"MMORPG\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mmorpg\/\" >MMORPG<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mobile Ad Fraud\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mobile-ad-fraud\/\" >Mobile Ad Fraud<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mobile ad viewability\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mobile-ad-viewability\/\" >Mobile ad viewability<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mobile App Monetization\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mobile-app-monetization\/\" >Mobile App Monetization<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mobile Bid Adjustment\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mobile-bid-adjustment\/\" >Mobile Bid Adjustment<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mobile Board Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mobile-board-games\/\" >Mobile Board Games<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mobile Delivery Platform\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mobile-delivery-platform\/\" >Mobile Delivery Platform<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mobile Gaming\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mobile-gaming\/\" >Mobile Gaming<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Mobile Measurement Partner (MMP)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mobile-measurement-partner-mmp\/\" >Mobile Measurement Partner (MMP)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Monthly Active Users (MAU)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/monthly-active-users-mau\/\" >Monthly Active Users (MAU)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"MREC (Medium Rectangle) Ads\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mrec-medium-rectangle-ads\/\" >MREC (Medium Rectangle) Ads<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Multi-Bidding\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/multi-bidding\/\" >Multi-Bidding<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"MVP\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/mvp\/\" >MVP<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-n mix\" data-filter-base=\"n\"><h3 class=\"wpg-list-block-heading\">N<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Native Ads\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/native-ads\/\" >Native Ads<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Native Advertising\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/native-advertising\/\" >Native Advertising<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Native Video\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/native-video\/\" >Native Video<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Negative Keywords\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/negative-keywords\/\" >Negative Keywords<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Net Promoter Score (NPS)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/net-promoter-score-nps\/\" >Net Promoter Score (NPS)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"News Feed Ads\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/news-feed-ads\/\" >News Feed Ads<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Niche Marketing\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/niche-marketing\/\" >Niche Marketing<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-o mix\" data-filter-base=\"o\"><h3 class=\"wpg-list-block-heading\">O<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Offerwall Ads\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/offerwall-ads\/\" >Offerwall Ads<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Organic Installs\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/organic-installs\/\" >Organic Installs<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"OTT\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/ott\/\" >OTT<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-p mix\" data-filter-base=\"p\"><h3 class=\"wpg-list-block-heading\">P<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Paid Apps\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/paid-apps\/\" >Paid Apps<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Pay Per Install\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/pay-per-install\/\" >Pay Per Install<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Performance Advertising\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/performance-advertising\/\" >Performance Advertising<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Playable Ads (Playable Mobile Ads)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/playable-ads-playable-mobile-ads\/\" >Playable Ads (Playable Mobile Ads)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Post-Install Event\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/post-install-event\/\" >Post-Install Event<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Preloaded Apps\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/preloaded-apps\/\" >Preloaded Apps<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Private Marketplace (PMP)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/private-marketplace-pmp\/\" >Private Marketplace (PMP)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Probabilistic Attribution\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/probabilistic-attribution\/\" >Probabilistic Attribution<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Programmatic Advertising\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/programmatic-advertising\/\" >Programmatic Advertising<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Publisher\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/publisher\/\" >Publisher<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Push Notifications\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/push-notifications\/\" >Push Notifications<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Puzzle Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/puzzle-games\/\" >Puzzle Games<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-r mix\" data-filter-base=\"r\"><h3 class=\"wpg-list-block-heading\">R<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Re-engagement\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/re-engagement\/\" >Re-engagement<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Real-Time Bidding\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/real-time-bidding\/\" >Real-Time Bidding<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Retargeting\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/retargeting\/\" >Retargeting<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Retention\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/retention\/\" >Retention<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Return On Ad Spend (ROAS)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/return-on-ad-spend-roas\/\" >Return On Ad Spend (ROAS)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Rewarded Video Ads\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/rewarded-video-ads\/\" >Rewarded Video Ads<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-s mix\" data-filter-base=\"s\"><h3 class=\"wpg-list-block-heading\">S<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"SDK\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/sdk\/\" >SDK<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"SDK Spoofing\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/sdk-spoofing\/\" >SDK Spoofing<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Sellers.json\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/sellers-json\/\" >Sellers.json<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Session\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/session\/\" >Session<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Simulation Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/simulation-games\/\" >Simulation Games<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"SKAdNetwork (SKAN)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/skadnetwork-skan\/\" >SKAdNetwork (SKAN)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Soft Launch\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/soft-lunch\/\" >Soft Launch<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Subscription Apps\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/subscription-apps\/\" >Subscription Apps<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Supply-Side Platform (SSP)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/supply-side-platform-ssp\/\" >Supply-Side Platform (SSP)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Suppression List\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/suppression-list\/\" >Suppression List<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-t mix\" data-filter-base=\"t\"><h3 class=\"wpg-list-block-heading\">T<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Tagline\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/tagline\/\" >Tagline<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Takeover Ad\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/takeover-ad\/\" >Takeover Ad<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Target Audience\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/target-audience\/\" >Target Audience<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Teaser Campaign\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/teaser-campaign\/\" >Teaser Campaign<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Third-Party Data\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/third-party-data\/\" >Third-Party Data<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Time Spent on Page\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/time-spent-on-page\/\" >Time Spent on Page<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Total Addressable Market (TAM)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/total-addressable-market-tam\/\" >Total Addressable Market (TAM)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Tracker\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/tracker\/\" >Tracker<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Tracking Pixel\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/tracking-pixel\/\" >Tracking Pixel<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Traffic\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/traffic\/\" >Traffic<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Triggered Email\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/triggered-email\/\" >Triggered Email<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-u mix\" data-filter-base=\"u\"><h3 class=\"wpg-list-block-heading\">U<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Universal Links\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/universal-links\/\" >Universal Links<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"User Acquisition\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/user-acquisition\/\" >User Acquisition<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"User Level Attribution\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/user-level-attribution\/\" >User Level Attribution<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"User Segmentation\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/user-segmentation\/\" >User Segmentation<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-v mix\" data-filter-base=\"v\"><h3 class=\"wpg-list-block-heading\">V<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"vCPM\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/vcpm\/\" >vCPM<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"View-through attribution\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/view-through-attribution\/\" >View-through attribution<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Viewability Rate\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/viewability-rate\/\" >Viewability Rate<\/a><\/li><\/ul><\/div><div class=\"wpg-list-block wpg-filter-w mix\" data-filter-base=\"w\"><h3 class=\"wpg-list-block-heading\">W<\/h3><ul class=\"wpg-list-items\"><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Waterfall Model\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/waterfall-model\/\" >Waterfall Model<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Wearable Advertising\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/wearable-advertising\/\" >Wearable Advertising<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Web Beacon\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/web-beacon\/\" >Web Beacon<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Web Traffic\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/web-traffic\/\" >Web Traffic<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Weekly Active Users (WAU)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/weekly-active-users-wau\/\" >Weekly Active Users (WAU)<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Whitelisting\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/whitelisting\/\" >Whitelisting<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Word Games\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/word-games\/\" >Word Games<\/a><\/li><li class=\"wpg-list-item\"><a class=\"wpg-list-item-title\" title=\"Word of Mouth (WOM)\" href=\"https:\/\/www.adkomo.com\/es\/glossary\/word-of-mouth-wom\/\" >Word of Mouth (WOM)<\/a><\/li><\/ul><\/div><\/div><div class=\"wpg-clearfix\"><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El glosario de publicidad Descubra nuestro glosario f\u00e1cil de usar que simplifica la jerga del marketing digital y explica conceptos esenciales. \u00a1Empiece a explorar y mejore su experiencia!<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240863","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El glosario de 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