{"id":241690,"date":"2024-11-26T16:37:29","date_gmt":"2024-11-26T16:37:29","guid":{"rendered":"https:\/\/new.adkomo.com\/apple-expands-advertising-reach-by-selling-news-ads-directly\/"},"modified":"2026-04-20T09:16:05","modified_gmt":"2026-04-20T09:16:05","slug":"apple-expands-advertising-reach-by-selling-news-ads-directly","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/es\/apple-expands-advertising-reach-by-selling-news-ads-directly\/","title":{"rendered":"Apple ampl\u00eda su alcance publicitario vendiendo anuncios de News directamente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"241690\" class=\"elementor elementor-241690 elementor-3791\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e9f96 e-flex e-con-boxed e-con e-parent\" data-id=\"e2e9f96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab910ac elementor-widget elementor-widget-text-editor\" data-id=\"ab910ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-sgodu-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-sgodu-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-55\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"05832a7e-501d-43f4-a1d7-77edc6e31582\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Apple ha dado un paso significativo en su estrategia publicitaria, alej\u00e1ndose de proveedores externos y comenzando a vender espacio publicitario en su plataforma Apple News directamente. La compa\u00f1\u00eda est\u00e1 presentando a los anunciantes una variedad de formatos publicitarios, incluidas ubicaciones de banners, anuncios de v\u00eddeo y oportunidades de patrocinio para contenido editorial seleccionado. <\/p><h4>Detalles clave<\/h4><ul><li><strong>Venta directa de anuncios:<\/strong> Por primera vez, Apple gestiona su propio inventario publicitario para Apple News, una de las aplicaciones de noticias m\u00e1s populares en Norteam\u00e9rica, Reino Unido, Canad\u00e1 y Australia.<\/li><li><strong>Nuevos patrocinios:<\/strong> A partir del pr\u00f3ximo a\u00f1o, Apple ofrecer\u00e1 patrocinios premium para eventos importantes como la Met Gala. Los anunciantes tambi\u00e9n tendr\u00e1n la opci\u00f3n de patrocinar feeds espec\u00edficos de News. <\/li><li><strong>Reparto de ingresos para editores:<\/strong> Los editores recibir\u00e1n el 70 % de los ingresos publicitarios generados por los anuncios colocados dentro de sus art\u00edculos, seg\u00fan informa <em>Axios<\/em>.<\/li><li><strong>Oportunidad de crecimiento:<\/strong> La iniciativa tiene como objetivo ampliar los ingresos publicitarios de Apple, especialmente dado que la compa\u00f1\u00eda anticipa un rendimiento modesto para el periodo de fin de a\u00f1o.<\/li><\/ul><h4>Expansi\u00f3n publicitaria<\/h4><p>El movimiento de Apple para vender su propio inventario publicitario destaca su creciente enfoque en la publicidad como fuente clave de ingresos. Se proyecta que los ingresos publicitarios de Apple alcancen los 11.000 millones de d\u00f3lares a nivel mundial en 2024, frente a los 8.900 millones del a\u00f1o anterior, seg\u00fan eMarketer. <\/p><p>Con su plataforma News, Apple ofrece a las marcas acceso a una audiencia altamente comprometida. Los usuarios de iPhone, por ejemplo, dedican nueve horas m\u00e1s al mes interactuando con aplicaciones en comparaci\u00f3n con los usuarios de Android, a pesar de que Android domina el mercado m\u00f3vil mundial en t\u00e9rminos de volumen. <\/p><h4>Movimientos estrat\u00e9gicos<\/h4><p>Apple ya ha estado vendiendo inventario publicitario en b\u00fasqueda y en la App Store, y la compa\u00f1\u00eda ha estado realizando avances adicionales para expandir su negocio publicitario:<\/p><ul><li><strong>Nombramientos de liderazgo:<\/strong> Lauren Fry, antigua ejecutiva en ventas de publicidad de streaming, fue nombrada el a\u00f1o pasado para supervisar las ventas de anuncios de Apple News y Apple TV+.<\/li><li><strong>Enfoque en la recuperaci\u00f3n de hardware:<\/strong> A medida que las ventas de hardware se ralentizan, Apple se apoya en su publicidad e innovaciones de IA para impulsar los ingresos. Cabe destacar que los ingresos del iPhone crecieron un 6 % en el cuarto trimestre fiscal de 2024 de Apple, en parte debido al lanzamiento del iPhone 16, que incluye funciones avanzadas de IA a trav\u00e9s de la iniciativa Apple Intelligence de la compa\u00f1\u00eda. <\/li><li><strong>Retenci\u00f3n mejorada de usuarios:<\/strong> Apple tambi\u00e9n est\u00e1 priorizando la retenci\u00f3n de usuarios mediante iniciativas como Rich Communication Services (RCS) para mejorar la mensajer\u00eda multiplataforma y experiencias personalizadas impulsadas por IA.<\/li><\/ul><h4>Conclusiones<\/h4><p>El enfoque directo de Apple para vender anuncios de News ofrece a los anunciantes otra v\u00eda para interactuar con su valiosa base de usuarios. Tambi\u00e9n subraya el esfuerzo de la compa\u00f1\u00eda por diversificar las fuentes de ingresos m\u00e1s all\u00e1 del hardware e invertir en \u00e1reas que se alinean con su estrategia a largo plazo. Con ubicaciones premium y patrocinios ahora disponibles en su aplicaci\u00f3n News, Apple se posiciona como un actor importante en el espacio de la publicidad digital mientras contin\u00faa mejorando su ecosistema tanto para usuarios como para marcas.  <\/p><p>Fuente: <a href=\"https:\/\/www.marketingdive.com\/news\/apple-selling-news-ads-directly-advertising-business\/733464\/\">Marketing Dive<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apple ha dado un paso significativo en su estrategia publicitaria, alej\u00e1ndose de proveedores externos y comenzando a vender espacio publicitario en su plataforma Apple News directamente. La compa\u00f1\u00eda est\u00e1 presentando a los anunciantes una variedad de formatos publicitarios, incluidas ubicaciones de banners, anuncios de v\u00eddeo y oportunidades de patrocinio para contenido editorial seleccionado. Detalles clave [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[94],"class_list":["post-241690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-del-sector","tag-publicidad-display"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple ampl\u00eda su alcance publicitario vendiendo anuncios de News directamente - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/es\/apple-expands-advertising-reach-by-selling-news-ads-directly\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple ampl\u00eda su alcance publicitario vendiendo anuncios de News directamente - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Apple ha dado un paso significativo en su estrategia publicitaria, alej\u00e1ndose de proveedores externos y comenzando a vender espacio publicitario en su plataforma Apple News directamente. 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