{"id":241696,"date":"2024-11-26T14:30:47","date_gmt":"2024-11-26T14:30:47","guid":{"rendered":"https:\/\/new.adkomo.com\/google-ai-overviews-ads-now-appearing-in-mobile-search-results\/"},"modified":"2026-04-20T09:17:14","modified_gmt":"2026-04-20T09:17:14","slug":"google-ai-overviews-ads-now-appearing-in-mobile-search-results","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/es\/google-ai-overviews-ads-now-appearing-in-mobile-search-results\/","title":{"rendered":"Los anuncios en Google AI Overviews ya aparecen en los resultados de b\u00fasqueda m\u00f3vil"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"241696\" class=\"elementor elementor-241696 elementor-3789\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12d56f11 e-flex e-con-boxed e-con e-parent\" data-id=\"12d56f11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40cd2b3e elementor-widget elementor-widget-text-editor\" data-id=\"40cd2b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google ha empezado a incorporar anuncios en sus AI Overviews, una funci\u00f3n lanzada en EE. UU. el mes pasado. Aunque los primeros ejemplos eran poco frecuentes, ahora se est\u00e1n reportando apariciones de estos anuncios en los resultados de b\u00fasqueda m\u00f3vil, lo que se\u00f1ala la siguiente fase de la evoluci\u00f3n publicitaria de Google. <\/p>\n<h3>Primeras apariciones<\/h3>\n<p>El anunciante James F. Gibbons, de Nueva York, comparti\u00f3 recientemente una captura de pantalla en la que se muestra uno de los primeros anuncios incrustados directamente en los res\u00famenes generados por IA de Google. El anuncio de pago aparec\u00eda integrado de forma fluida en el resumen, destacando el enfoque m\u00e1s reciente de Google para la ubicaci\u00f3n de anuncios. <\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ac84f8 e-flex e-con-boxed e-con e-parent\" data-id=\"7ac84f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7804fcb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7804fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/11\/google-ai-overview-sponsored-ads-1731807471-768x1272png.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c271938 e-flex e-con-boxed e-con e-parent\" data-id=\"c271938\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58b75f8 elementor-widget elementor-widget-text-editor\" data-id=\"58b75f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-sgodu-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-sgodu-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-53\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3a194b8e-0b7b-4558-9139-e1a2e769de99\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3>\u00bfD\u00f3nde aparecen estos anuncios?<\/h3>\n<ul>\n<li>Actualmente visibles en los resultados de b\u00fasqueda m\u00f3vil para usuarios de EE. UU.<\/li>\n<li>La disponibilidad parece ser limitada, lo que sugiere que la funci\u00f3n a\u00fan est\u00e1 en fase de pruebas.<\/li>\n<\/ul>\n<h3>Implicaciones para los anunciantes<\/h3>\n<p>La introducci\u00f3n de anuncios en AI Overviews abre nuevas posibilidades para que las empresas conecten con las audiencias directamente dentro de los resultados de IA conversacional. Estas ubicaciones tienen el potencial de aumentar la visibilidad y la interacci\u00f3n, pero su rendimiento a\u00fan debe evaluarse por completo. <\/p>\n<p>AI Overviews est\u00e1n dise\u00f1ados para ofrecer respuestas instant\u00e1neas en la p\u00e1gina de resultados de b\u00fasqueda (SERP), simplificando las interacciones de los usuarios. Los anunciantes deber\u00edan empezar a comparar las tasas de clics (CTR) de estos anuncios con las de las ubicaciones tradicionales en la SERP para comprender mejor su eficacia. Por ahora, Google no ha compartido estrategias de optimizaci\u00f3n espec\u00edficas para este nuevo formato publicitario.  <\/p>\n<h3>\u00bfQu\u00e9 viene a continuaci\u00f3n?<\/h3>\n<p>Es probable que Google ampl\u00ede y perfeccione esta funci\u00f3n en los pr\u00f3ximos meses. Los anunciantes deber\u00edan mantenerse atentos a las actualizaciones, ya que los despliegues m\u00e1s amplios podr\u00edan traer nuevas oportunidades. Si se encuentra en EE. UU., pruebe b\u00fasquedas m\u00f3viles para ver estos anuncios en directo y evaluar su impacto de primera mano.  <\/p>\n<h3>Reflexiones finales<\/h3>\n<p>Los anuncios en AI Overviews representan una nueva v\u00eda para que las marcas capten la atenci\u00f3n dentro del ecosistema de b\u00fasqueda de Google. Aunque este formato promete aumentar la interacci\u00f3n, tambi\u00e9n plantea dudas sobre c\u00f3mo mantener el equilibrio entre aportar valor a los usuarios e integrar contenido de pago de forma eficaz. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">Fuente: <a href=\"https:\/\/searchengineland.com\/google-ai-overviews-ads-seen-mobile-search-448406\">Search Engine Land<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google ha empezado a incorporar anuncios en sus AI Overviews, una funci\u00f3n lanzada en EE. UU. el mes pasado. Aunque los primeros ejemplos eran poco frecuentes, ahora se est\u00e1n reportando apariciones de estos anuncios en los resultados de b\u00fasqueda m\u00f3vil, lo que se\u00f1ala la siguiente fase de la evoluci\u00f3n publicitaria de Google. Primeras apariciones El [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[91,127],"class_list":["post-241696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-del-sector","tag-ai","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los anuncios en Google AI Overviews ya aparecen en los resultados de b\u00fasqueda m\u00f3vil - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/es\/google-ai-overviews-ads-now-appearing-in-mobile-search-results\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los anuncios en Google AI Overviews ya aparecen en los resultados de b\u00fasqueda m\u00f3vil - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Google ha empezado a incorporar anuncios en sus AI Overviews, una funci\u00f3n lanzada en EE. 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UU. el mes pasado. Aunque los primeros ejemplos eran poco frecuentes, ahora se est\u00e1n reportando apariciones de estos anuncios en los resultados de b\u00fasqueda m\u00f3vil, lo que se\u00f1ala la siguiente fase de la evoluci\u00f3n publicitaria de Google. 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