1.0Adkomohttps://www.adkomo.com/fr/Glossaryhttps://www.adkomo.com/fr/author/glossary/Creatives - Adkomorich600338<blockquote class="wp-embedded-content" data-secret="g2ZGR2k3YY"><a href="https://www.adkomo.com/fr/glossary/creatives/">Creatives</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.adkomo.com/fr/glossary/creatives/embed/#?secret=g2ZGR2k3YY" width="600" height="338" title="« Creatives » — Adkomo" data-secret="g2ZGR2k3YY" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.adkomo.com/wp-content/uploads/2025/12/51.png1140480Creatives encompass the visual or audiovisual content utilized in mobile marketing advertisements. They play a vital role in attracting new users to apps and games, influencing user engagement and download rates. With the app marketplace becoming increasingly competitive, the quality of creatives has significantly elevated over time.