1.0Adkomohttps://www.adkomo.com/fr/Glossaryhttps://www.adkomo.com/fr/author/glossary/Lifetime Value (LTV) - Adkomorich600338<blockquote class="wp-embedded-content" data-secret="0CE87VRBbq"><a href="https://www.adkomo.com/fr/glossary/lifetime-value-ltv/">Lifetime Value (LTV)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.adkomo.com/fr/glossary/lifetime-value-ltv/embed/#?secret=0CE87VRBbq" width="600" height="338" title="« Lifetime Value (LTV) » — Adkomo" data-secret="0CE87VRBbq" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.adkomo.com/wp-includes/js/wp-embed.min.js
</script>
https://www.adkomo.com/wp-content/uploads/2025/12/95.png1140480Lifetime Value (LTV) is a crucial metric used to predict the average revenue generated by an individual app user or customer over their entire lifetime. It offers insights into user profitability and informs marketers about the effectiveness of their user acquisition strategies. The calculation of LTV varies depending on the app’s payment model, whether it’s […]