1.0Adkomohttps://www.adkomo.com/fr/Glossaryhttps://www.adkomo.com/fr/author/glossary/rich600338<blockquote class="wp-embedded-content" data-secret="QLkFvvUuCy"><a href="https://www.adkomo.com/fr/glossary/performance-advertising/">Performance Advertising</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.adkomo.com/fr/glossary/performance-advertising/embed/#?secret=QLkFvvUuCy" width="600" height="338" title="« Performance Advertising » — Adkomo" data-secret="QLkFvvUuCy" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.adkomo.com/wp-includes/js/wp-embed.min.js </script> https://www.adkomo.com/wp-content/uploads/2025/12/127.png1140480Performance advertising is a marketing strategy where advertisers pay only when they achieve measurable outcomes within a specified timeframe. Unlike brand advertising, which focuses on building brand awareness, performance advertising is highly targeted and aims to achieve specific financial goals and key performance indicators (KPIs) such as revenue or customer loyalty. By using performance ads, […]