1.0Adkomohttps://www.adkomo.com/fr/Glossaryhttps://www.adkomo.com/fr/author/glossary/Probabilistic Attribution - Adkomorich600338<blockquote class="wp-embedded-content" data-secret="qxrLf5pGvo"><a href="https://www.adkomo.com/fr/glossary/probabilistic-attribution/">Probabilistic Attribution</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.adkomo.com/fr/glossary/probabilistic-attribution/embed/#?secret=qxrLf5pGvo" width="600" height="338" title="« Probabilistic Attribution » — Adkomo" data-secret="qxrLf5pGvo" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.adkomo.com/wp-includes/js/wp-embed.min.js
</script>
https://www.adkomo.com/wp-content/uploads/2025/12/132.png1140480Probabilistic Attribution is an attribution model that relies on probabilities rather than precise ID or device matching. Leveraging machine learning and statistical modeling, it identifies potential conversions across various marketing touchpoints. Probabilistic attribution aids marketers in gauging campaign effectiveness and assessing the likelihood of specific touchpoints contributing to conversions.