{"version":"1.0","provider_name":"Adkomo","provider_url":"https:\/\/www.adkomo.com\/fr\/","author_name":"Glossary","author_url":"https:\/\/www.adkomo.com\/fr\/author\/glossary\/","title":"Advertiser - Adkomo","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"k0sriZtvU7\"><a href=\"https:\/\/www.adkomo.com\/fr\/glossary\/advertiser\/\">Advertiser<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.adkomo.com\/fr\/glossary\/advertiser\/embed\/#?secret=k0sriZtvU7\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Advertiser\u00a0\u00bb &#8212; Adkomo\" data-secret=\"k0sriZtvU7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.adkomo.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/11\/Adkomo-Glossary-1140x480px-11.png","thumbnail_width":1140,"thumbnail_height":480,"description":"An advertiser is an entity that procures ad space from mobile publishers or ad networks to promote their products or services. These campaigns aim to attract potential users interested in taking action. Advertisers utilize metrics like Cost per Install (CPI) and Return on Advertising Spend (ROAS) to measure campaign success and determine the return on [&hellip;]"}