{"id":241662,"date":"2025-01-08T16:40:36","date_gmt":"2025-01-08T16:40:36","guid":{"rendered":"https:\/\/new.adkomo.com\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/"},"modified":"2026-04-20T08:26:20","modified_gmt":"2026-04-20T08:26:20","slug":"ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/","title":{"rendered":"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"241662\" class=\"elementor elementor-241662 elementor-3800\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a879397 e-flex e-con-boxed e-con e-parent\" data-id=\"a879397\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28143a7 elementor-widget elementor-widget-text-editor\" data-id=\"28143a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dappier, une startup sp\u00e9cialis\u00e9e dans l\u2019IA qui aide les \u00e9diteurs \u00e0 mon\u00e9tiser leur contenu, se lance dans la publicit\u00e9 avec une nouvelle approche des banni\u00e8res : les rendre interactives. En int\u00e9grant son chatbot bas\u00e9 sur l\u2019IA, Ask AI, directement dans les formats publicitaires, Dappier permet aux audiences d\u2019interagir plus profond\u00e9ment avec le contenu tout en ouvrant de nouvelles sources de revenus pour les \u00e9diteurs. <\/p>\n<h4><strong>Des publicit\u00e9s interactives propuls\u00e9es par l\u2019IA<\/strong><\/h4>\n<p>Les formats publicitaires innovants de Dappier int\u00e8grent <strong>Ask AI<\/strong>, un chatbot d\u00e9j\u00e0 utilis\u00e9 par les \u00e9diteurs, directement dans les banni\u00e8res en ligne. Cette int\u00e9gration permet aux lecteurs de poser des questions li\u00e9es au contenu qu\u2019ils consultent, offrant une exp\u00e9rience plus engageante et des donn\u00e9es pr\u00e9cieuses pour les annonceurs. <\/p>\n<p>L\u2019entreprise s\u2019associe au r\u00e9seau publicitaire <strong>Consumable<\/strong> pour distribuer ce nouveau format. Des acteurs majeurs comme <strong>Google<\/strong>, <strong>Multimerica Media<\/strong> et <strong>Q1 Media<\/strong> se pr\u00e9parent \u00e0 lancer des campagnes utilisant ces publicit\u00e9s interactives. <\/p>\n<p><strong>\u00ab Nous donnons aux \u00e9diteurs des outils pour cr\u00e9er des opportunit\u00e9s plus engageantes et plus rentables \u00bb<\/strong>, a d\u00e9clar\u00e9 Dan Goikhman, PDG de Dappier, avant le lancement du format au CES. \u00ab Ces publicit\u00e9s offrent un engagement contextuel, apportant des insights et de la valeur aux annonceurs. \u00bb<\/p>\n<h4><strong>Croissance et adoption du march\u00e9<\/strong><\/h4>\n<p>Apr\u00e8s une lev\u00e9e de fonds de <strong>2 millions de dollars en amor\u00e7age en 2024<\/strong>, Dappier fait partie des derni\u00e8res entreprises d\u2019IA \u00e0 entrer sur le march\u00e9 publicitaire. Son chatbot <strong>Ask AI<\/strong>, lanc\u00e9 en d\u00e9cembre 2024, traite d\u00e9sormais plus de <strong>50 millions de requ\u00eates mensuelles <\/strong>gr\u00e2ce \u00e0 des partenariats avec des \u00e9diteurs comme <strong>HomeLife Brands<\/strong>, <strong>Bizbudding<\/strong> et <strong>Morgan Murphy Media<\/strong>. <\/p>\n<p>Pr\u00e8s de <strong>100 sites web <\/strong>dans les domaines de l\u2019actualit\u00e9, du sport et du lifestyle testent d\u00e9j\u00e0 les formats publicitaires IA de Dappier. Parmi eux figure <strong>HomeLife Brands<\/strong>, une plateforme m\u00e9dia et e-commerce d\u00e9di\u00e9e aux animaux de compagnie, qui compte <strong>25 millions d\u2019utilisateurs mensuels.<\/strong> <\/p>\n<h4><strong>Opportunit\u00e9s de mon\u00e9tisation pour les \u00e9diteurs<\/strong><\/h4>\n<p>Marshall Morris, cofondateur et pr\u00e9sident de HomeLife Brands, a soulign\u00e9 le potentiel de mon\u00e9tisation de ces publicit\u00e9s aliment\u00e9es par l\u2019IA. <strong>Ask AI<\/strong> aide les \u00e9diteurs \u00e0 r\u00e9pondre aux besoins de contenu non satisfaits en analysant les requ\u00eates des utilisateurs.<\/p>\n<p><strong>\u00ab Lorsque nous identifions des lacunes dans le contenu recherch\u00e9 par les utilisateurs, nous pouvons cr\u00e9er de nouveaux contenus pour y r\u00e9pondre \u00bb<\/strong>, a expliqu\u00e9 Morris.<\/p>\n<p>De plus, les parrainages premium \u2014 comme des marques d\u2019alimentation pour animaux sponsorisant des requ\u00eates li\u00e9es aux chiens \u2014 renforcent la cr\u00e9dibilit\u00e9 et favorisent le partage de donn\u00e9es. Cette approche augmente les revenus tout en consolidant les relations entre annonceurs et \u00e9diteurs. <\/p>\n<p><strong>\u00ab Nous devons maximiser la mon\u00e9tisation du trafic \u00bb<\/strong>, a ajout\u00e9 Morris. <strong>\u00ab La plupart des \u00e9diteurs ne disposent pas d\u2019\u00e9quipes IA en interne, donc avoir un partenaire comme Dappier permet d\u2019acc\u00e9der \u00e0 des solutions pr\u00eates \u00e0 l\u2019emploi. \u00bb<\/strong><\/p>\n<h4><strong>Fonctionnement : des publicit\u00e9s engageantes pilot\u00e9es par l\u2019IA<\/strong><\/h4>\n<p>Au lieu de s\u2019appuyer sur des banni\u00e8res statiques ou des vid\u00e9os, les publicit\u00e9s interactives de Dappier permettent aux utilisateurs de :<\/p>\n<ul>\n<li><strong>Poser des questions compl\u00e9mentaires<\/strong> li\u00e9es au contenu qu\u2019ils consultent<br>Cliquer sur des suggestions sponsoris\u00e9es menant vers des articles ou des produits pertinents<\/li>\n<li><strong>Cliquer sur des suggestions sponsoris\u00e9es<\/strong> menant vers des articles ou des produits pertinents<\/li>\n<\/ul>\n<p>Goikhman indique qu\u2019<strong>Ask AI <\/strong>g\u00e9n\u00e8re g\u00e9n\u00e9ralement <strong>trois \u00e0 quatre requ\u00eates par session<\/strong>, cr\u00e9ant davantage d\u2019opportunit\u00e9s d\u2019engagement et de mon\u00e9tisation.<\/p>\n<p>Les annonceurs peuvent exploiter des <strong>suggestions sponsoris\u00e9es<\/strong> et des formats int\u00e9grant le commerce pour cibler efficacement le contenu. Le mod\u00e8le publicitaire repose sur une<strong> tarification CPM<\/strong>, avec des tarifs compris entre <strong>5 et 15 dollars.<\/strong> Dappier pr\u00e9l\u00e8ve \u00e9galement une part des revenus lorsque les \u00e9diteurs mon\u00e9tisent via ses publicit\u00e9s bas\u00e9es sur l\u2019IA.  <\/p>\n<h4><strong>Les publicit\u00e9s IA red\u00e9finissent la publicit\u00e9 num\u00e9rique<\/strong><\/h4>\n<p>L\u2019entr\u00e9e de Dappier dans la publicit\u00e9 interactive refl\u00e8te une tendance plus large d\u2019adoption de l\u2019IA pour la mon\u00e9tisation publicitaire. Avec des concurrents comme <strong>Prorata<\/strong> qui explorent la vente d\u2019espaces publicitaires et <strong>OpenAI<\/strong> qui exp\u00e9rimente des mod\u00e8les de revenus bas\u00e9s sur la publicit\u00e9, les annonces propuls\u00e9es par l\u2019IA deviennent centrales dans les strat\u00e9gies de marketing digital. <\/p>\n<p>Les publicit\u00e9s de Dappier visent \u00e0 offrir des exp\u00e9riences utilisateur plus riches, des insights pr\u00e9cieux pour les annonceurs et des outils de mon\u00e9tisation \u00e9volutifs pour les \u00e9diteurs. En combinant technologie IA et mod\u00e8les publicitaires traditionnels, Dappier se positionne comme un acteur cl\u00e9 du paysage publicitaire num\u00e9rique en pleine \u00e9volution. <\/p>\n<p>Source: <a href=\"https:\/\/www.adweek.com\/media\/ai-dappier-ads-publisher-revenue\/\">Adweek<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dappier, une startup sp\u00e9cialis\u00e9e dans l\u2019IA qui aide les \u00e9diteurs \u00e0 mon\u00e9tiser leur contenu, se lance dans la publicit\u00e9 avec une nouvelle approche des banni\u00e8res : les rendre interactives. En int\u00e9grant son chatbot bas\u00e9 sur l\u2019IA, Ask AI, directement dans les formats publicitaires, Dappier permet aux audiences d\u2019interagir plus profond\u00e9ment avec le contenu tout en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[89,92,131],"class_list":["post-241662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-ai","tag-publicite-display","tag-publicite-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Dappier, une startup sp\u00e9cialis\u00e9e dans l\u2019IA qui aide les \u00e9diteurs \u00e0 mon\u00e9tiser leur contenu, se lance dans la publicit\u00e9 avec une nouvelle approche des banni\u00e8res : les rendre interactives. En int\u00e9grant son chatbot bas\u00e9 sur l\u2019IA, Ask AI, directement dans les formats publicitaires, Dappier permet aux audiences d\u2019interagir plus profond\u00e9ment avec le contenu tout en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Adkomo\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-08T16:40:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T08:26:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marketing_new\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketing_new\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/\"},\"author\":{\"name\":\"marketing_new\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826\"},\"headline\":\"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs\",\"datePublished\":\"2025-01-08T16:40:36+00:00\",\"dateModified\":\"2026-04-20T08:26:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/\"},\"wordCount\":810,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png\",\"keywords\":[\"AI\",\"Publicit\u00e9 Display\",\"Publicit\u00e9 Social\"],\"articleSection\":[\"Actualit\u00e9s du secteur\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/\",\"url\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/\",\"name\":\"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs - Adkomo\",\"isPartOf\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png\",\"datePublished\":\"2025-01-08T16:40:36+00:00\",\"dateModified\":\"2026-04-20T08:26:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#primaryimage\",\"url\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png\",\"contentUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png\",\"width\":1024,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adkomo.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#website\",\"url\":\"https:\/\/www.adkomo.com\/fr\/\",\"name\":\"Adkomo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adkomo.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#organization\",\"name\":\"Adkomo\",\"url\":\"https:\/\/www.adkomo.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/04\/Adkomo-logo.svg\",\"contentUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/04\/Adkomo-logo.svg\",\"caption\":\"Adkomo\"},\"image\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826\",\"name\":\"marketing_new\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g\",\"caption\":\"marketing_new\"},\"sameAs\":[\"https:\/\/www.adkomo.com\"],\"url\":\"https:\/\/www.adkomo.com\/fr\/author\/marketing_new\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs - Adkomo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/","og_locale":"fr_FR","og_type":"article","og_title":"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs - Adkomo","og_description":"Dappier, une startup sp\u00e9cialis\u00e9e dans l\u2019IA qui aide les \u00e9diteurs \u00e0 mon\u00e9tiser leur contenu, se lance dans la publicit\u00e9 avec une nouvelle approche des banni\u00e8res : les rendre interactives. En int\u00e9grant son chatbot bas\u00e9 sur l\u2019IA, Ask AI, directement dans les formats publicitaires, Dappier permet aux audiences d\u2019interagir plus profond\u00e9ment avec le contenu tout en [&hellip;]","og_url":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/","og_site_name":"Adkomo","article_published_time":"2025-01-08T16:40:36+00:00","article_modified_time":"2026-04-20T08:26:20+00:00","og_image":[{"width":1024,"height":400,"url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png","type":"image\/png"}],"author":"marketing_new","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"marketing_new","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#article","isPartOf":{"@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/"},"author":{"name":"marketing_new","@id":"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826"},"headline":"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs","datePublished":"2025-01-08T16:40:36+00:00","dateModified":"2026-04-20T08:26:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/"},"wordCount":810,"commentCount":0,"publisher":{"@id":"https:\/\/www.adkomo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png","keywords":["AI","Publicit\u00e9 Display","Publicit\u00e9 Social"],"articleSection":["Actualit\u00e9s du secteur"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/","url":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/","name":"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs - Adkomo","isPartOf":{"@id":"https:\/\/www.adkomo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#primaryimage"},"image":{"@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png","datePublished":"2025-01-08T16:40:36+00:00","dateModified":"2026-04-20T08:26:20+00:00","breadcrumb":{"@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#primaryimage","url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png","contentUrl":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/0_CzSj0yyImkBFtxiD.png","width":1024,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.adkomo.com\/fr\/ai-startup-dappier-introduces-interactive-ads-to-boost-publisher-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adkomo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"La start-up d\u2019IA Dappier introduit des publicit\u00e9s interactives pour augmenter les revenus des \u00e9diteurs"}]},{"@type":"WebSite","@id":"https:\/\/www.adkomo.com\/fr\/#website","url":"https:\/\/www.adkomo.com\/fr\/","name":"Adkomo","description":"","publisher":{"@id":"https:\/\/www.adkomo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adkomo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.adkomo.com\/fr\/#organization","name":"Adkomo","url":"https:\/\/www.adkomo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.adkomo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/04\/Adkomo-logo.svg","contentUrl":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/04\/Adkomo-logo.svg","caption":"Adkomo"},"image":{"@id":"https:\/\/www.adkomo.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826","name":"marketing_new","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g","caption":"marketing_new"},"sameAs":["https:\/\/www.adkomo.com"],"url":"https:\/\/www.adkomo.com\/fr\/author\/marketing_new\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/posts\/241662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/comments?post=241662"}],"version-history":[{"count":2,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/posts\/241662\/revisions"}],"predecessor-version":[{"id":242177,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/posts\/241662\/revisions\/242177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/media\/241663"}],"wp:attachment":[{"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/media?parent=241662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/categories?post=241662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/tags?post=241662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}