{"id":241668,"date":"2025-01-08T14:25:31","date_gmt":"2025-01-08T14:25:31","guid":{"rendered":"https:\/\/new.adkomo.com\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/"},"modified":"2026-04-15T15:29:41","modified_gmt":"2026-04-15T15:29:41","slug":"reddit-launches-new-tools-for-tracking-trends-and-advertising-amas","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/","title":{"rendered":"Reddit lance de nouveaux outils pour suivre les tendances et diffuser des publicit\u00e9s AMA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"241668\" class=\"elementor elementor-241668 elementor-3798\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b23a104 e-flex e-con-boxed e-con e-parent\" data-id=\"b23a104\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c69001c elementor-widget elementor-widget-text-editor\" data-id=\"c69001c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reddit a d\u00e9voil\u00e9 de nouveaux outils con\u00e7us pour aider les marketeurs \u00e0 mieux comprendre la plateforme et \u00e0 renforcer l\u2019engagement des utilisateurs.<\/p><h4><strong>Nouveaux outils de suivi des tendances et publicit\u00e9s AMA<\/strong><\/h4><p>La premi\u00e8re nouvelle fonctionnalit\u00e9 de Reddit,<strong> Reddit Pro Trends<\/strong>, est un outil gratuit qui permet aux marketeurs de suivre les tendances et les communaut\u00e9s en temps r\u00e9el en analysant les mots-cl\u00e9s et expressions utilis\u00e9s dans les discussions.<\/p><p>Par ailleurs, Reddit a introduit les <strong>AMA Ads<\/strong>, un nouveau format publicitaire qui exploite les populaires sessions \u201cAsk Me Anything\u201d (AMA), permettant aux annonceurs d\u2019atteindre efficacement des audiences cibl\u00e9es.<\/p><p>Pr\u00e9sent\u00e9s lors du CES, ces outils permettent de suivre en temps r\u00e9el les mentions pertinentes de marques, de sujets et de cat\u00e9gories. <strong>Pro Trends<\/strong> utilise des technologies d\u2019intelligence artificielle, comme le traitement du langage naturel (NLP), pour diff\u00e9rencier des termes similaires (par exemple, \u201capple\u201d en tant que fruit versus \u201cApple\u201d en tant qu\u2019entreprise).<\/p><h4><strong>Impact pour les grands et petits annonceurs<\/strong><\/h4><p>Des marques comme la <strong>NBA<\/strong> et <strong>Wayfair<\/strong> ont test\u00e9 Pro Trends \u00e0 la fois pour des insights en temps r\u00e9el et pour une analyse de donn\u00e9es \u00e0 long terme. Reddit consid\u00e8re les petites et moyennes entreprises (PME) comme une priorit\u00e9 pour 2025, en soulignant comment des marques comme <strong>Yes Milady<\/strong> ont utilis\u00e9 Reddit pour cibler des communaut\u00e9s v\u00e9ganes int\u00e9ress\u00e9es par leurs produits. <\/p><p>Selon <strong>Jim Squires<\/strong>, EVP Marketing de Reddit, la force de la plateforme r\u00e9side dans la richesse et la profondeur des discussions communautaires.<\/p><h4><strong>Comparaison avec d\u2019autres plateformes<\/strong><\/h4><p>Alors que des plateformes comme<strong> Google Trends<\/strong>, <strong>Pinterest<\/strong> et <strong>TikTok<\/strong> proposent des fonctionnalit\u00e9s similaires, Reddit se distingue par ses discussions textuelles. Cela en fait une plateforme attractive pour analyser les int\u00e9r\u00eats des utilisateurs, am\u00e9liorer le ciblage publicitaire et garantir la s\u00e9curit\u00e9 des marques. <\/p><p>Reddit a \u00e9galement acquis des startups sp\u00e9cialis\u00e9es en IA \u2014<strong> Memorable AI, MeaningCloud<\/strong> et <strong>Spiketrap<\/strong> \u2014 afin d\u2019am\u00e9liorer ses outils d\u2019analyse. <strong>Rob Gaige<\/strong>, responsable insights chez Reddit, a soulign\u00e9 que Pro Trends ne montre pas seulement o\u00f9 se trouvent actuellement les marques, mais aussi o\u00f9 elles doivent aller.<\/p><h4><strong>Comment les annonceurs peuvent utiliser Pro Trends<\/strong><\/h4><p>Selon <strong>Jack Johnston<\/strong>, directeur senior de l\u2019innovation sociale chez Tinuiti, les annonceurs peuvent utiliser <strong>Pro Trends<\/strong> pour :<\/p><ul><li>Cibler les audiences avant le lancement des campagnes publicitaires.<\/li><li>Analyser les conversations afin de relancer l\u2019int\u00e9r\u00eat pour d\u2019anciens produits ou identifier des mentions obsol\u00e8tes.<\/li><\/ul><p>Malgr\u00e9 une base d\u2019utilisateurs plus r\u00e9duite que d\u2019autres plateformes, Reddit reste une source fiable d\u2019insights textuels. <strong>Erik Hamilton<\/strong>, VP chez Good Apple, consid\u00e8re cet outil comme un moyen pr\u00e9cieux d\u2019explorer les discussions utilisateurs en temps r\u00e9el.<\/p><h4><strong>Perspectives d\u2019avenir<\/strong><\/h4><p>Les mises \u00e0 jour de Reddit s\u2019inscrivent dans une s\u00e9rie d\u2019innovations bas\u00e9es sur l\u2019IA, incluant un outil de recherche conversationnelle lanc\u00e9 le mois dernier. Des accords avec <strong>Google<\/strong> et <strong>OpenAI<\/strong> permettront \u00e9galement d\u2019utiliser le contenu de Reddit pour entra\u00eener des mod\u00e8les d\u2019IA. <\/p><p>According to <strong>Jeremy Goldman<\/strong>, an eMarketer analyst, these updates signal Reddit\u2019s push to attract more ad dollars. The AMA Ads format and Pro Trends tool can help marketers tap into Reddit\u2019s unique culture without appearing intrusive. <\/p><p>Selon Jeremy Goldman, analyste chez eMarketer, ces \u00e9volutions t\u00e9moignent de la volont\u00e9 de Reddit d\u2019attirer davantage de budgets publicitaires. Le format AMA Ads et l\u2019outil Pro Trends peuvent aider les marketeurs \u00e0 exploiter la culture unique de Reddit sans para\u00eetre intrusifs. <\/p><p>Source: <a href=\"https:\/\/digiday.com\/media-buying\/reddit-debuts-new-tools-for-tracking-trends-and-advertising-amas\/\">Digiday<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reddit a d\u00e9voil\u00e9 de nouveaux outils con\u00e7us pour aider les marketeurs \u00e0 mieux comprendre la plateforme et \u00e0 renforcer l\u2019engagement des utilisateurs. Nouveaux outils de suivi des tendances et publicit\u00e9s AMA La premi\u00e8re nouvelle fonctionnalit\u00e9 de Reddit, Reddit Pro Trends, est un outil gratuit qui permet aux marketeurs de suivre les tendances et les communaut\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[116,131],"class_list":["post-241668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-publicite-en-ligne","tag-publicite-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reddit lance de nouveaux outils pour suivre les tendances et diffuser des publicit\u00e9s AMA - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit lance de nouveaux outils pour suivre les tendances et diffuser des publicit\u00e9s AMA - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Reddit a d\u00e9voil\u00e9 de nouveaux outils con\u00e7us pour aider les marketeurs \u00e0 mieux comprendre la plateforme et \u00e0 renforcer l\u2019engagement des utilisateurs. Nouveaux outils de suivi des tendances et publicit\u00e9s AMA La premi\u00e8re nouvelle fonctionnalit\u00e9 de Reddit, Reddit Pro Trends, est un outil gratuit qui permet aux marketeurs de suivre les tendances et les communaut\u00e9s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/\" \/>\n<meta property=\"og:site_name\" content=\"Adkomo\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-08T14:25:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T15:29:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/FeatureImage-Reddit-2-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marketing_new\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketing_new\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/\"},\"author\":{\"name\":\"marketing_new\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826\"},\"headline\":\"Reddit lance de nouveaux outils pour suivre les tendances et diffuser des publicit\u00e9s AMA\",\"datePublished\":\"2025-01-08T14:25:31+00:00\",\"dateModified\":\"2026-04-15T15:29:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/\"},\"wordCount\":616,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/01\/FeatureImage-Reddit-2-2.jpg\",\"keywords\":[\"Publicit\u00e9 en Ligne\",\"Publicit\u00e9 Social\"],\"articleSection\":[\"Actualit\u00e9s du secteur\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/\",\"url\":\"https:\/\/www.adkomo.com\/fr\/reddit-launches-new-tools-for-tracking-trends-and-advertising-amas\/\",\"name\":\"Reddit lance de nouveaux outils pour suivre les tendances et diffuser des publicit\u00e9s AMA - 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