{"id":241680,"date":"2024-11-26T16:45:37","date_gmt":"2024-11-26T16:45:37","guid":{"rendered":"https:\/\/new.adkomo.com\/google-lens-now-offers-tailored-search-results-for-in-store-shoppers\/"},"modified":"2026-04-20T09:14:56","modified_gmt":"2026-04-20T09:14:56","slug":"google-lens-now-offers-tailored-search-results-for-in-store-shoppers","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/google-lens-now-offers-tailored-search-results-for-in-store-shoppers\/","title":{"rendered":"Google Lens propose d\u00e9sormais des r\u00e9sultats de recherche personnalis\u00e9s pour les acheteurs en magasin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"241680\" class=\"elementor elementor-241680 elementor-3794\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571a019 e-flex e-con-boxed e-con e-parent\" data-id=\"571a019\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2aeda1 elementor-widget elementor-widget-text-editor\" data-id=\"a2aeda1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Lens a lanc\u00e9 une nouvelle fonctionnalit\u00e9 qui am\u00e9liore l&rsquo;exp\u00e9rience d&rsquo;achat en personne en fournissant des r\u00e9sultats de recherche personnalis\u00e9s en fonction du magasin visit\u00e9 par l&rsquo;acheteur. Annonc\u00e9e mardi, cette mise \u00e0 jour vise \u00e0 combiner le meilleur du shopping en magasin et en ligne. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-201ab07 e-flex e-con-boxed e-con e-parent\" data-id=\"201ab07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d15e528 elementor-widget elementor-widget-image\" data-id=\"d15e528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/11\/Lens_In-Store_Shopping_side-by-side2.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0961da1 e-flex e-con-boxed e-con e-parent\" data-id=\"0961da1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3029f elementor-widget elementor-widget-text-editor\" data-id=\"ec3029f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-sgodu-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-sgodu-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-59\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"9926cb6d-03f8-47c0-8611-dee527cd2f97\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><h3>Fonctionnalit\u00e9s cl\u00e9s<\/h3><ul><li><strong>R\u00e9sultats sp\u00e9cifiques au magasin :<\/strong> Les acheteurs peuvent prendre une photo d&rsquo;un article avec Google Lens pour acc\u00e9der \u00e0 des informations personnalis\u00e9es, y compris les d\u00e9tails du produit, les avis, les comparaisons de prix et les articles similaires en stock dans le magasin o\u00f9 ils se trouvent.<\/li><li><strong>Disponibilit\u00e9 par cat\u00e9gorie :<\/strong> Actuellement, la fonctionnalit\u00e9 prend en charge les produits de beaut\u00e9, les jouets et l&rsquo;\u00e9lectronique, avec des plans d&rsquo;expansion vers d&rsquo;autres cat\u00e9gories \u00e0 l&rsquo;avenir, selon Lilian Rincon, vice-pr\u00e9sidente de la gestion des produits chez Google.<\/li><li><strong>Accent sur les articles en stock :<\/strong> Le module affiche exclusivement des informations sur les articles disponibles en magasin, excluant les produits uniquement propos\u00e9s en ligne.<\/li><\/ul><h3>Am\u00e9liorer l&rsquo;exp\u00e9rience d&rsquo;achat<\/h3><p>La mise \u00e0 jour est con\u00e7ue pour combler le foss\u00e9 entre le shopping physique et num\u00e9rique. Selon une enqu\u00eate Google et Ipsos men\u00e9e en septembre, plus de 70 % des Am\u00e9ricains utilisent leur smartphone lorsqu&rsquo;ils font leurs achats en magasin. <\/p><p>\u00ab Nous savons tous que rien ne vaut la magie du shopping en magasin, surtout pendant les f\u00eates, mais beaucoup de gens en sont venus \u00e0 compter sur la lecture des avis \u00bb, a expliqu\u00e9 Rincon.<\/p><p>Par exemple, un acheteur qui regarde un ensemble Play-Doh peut utiliser Lens pour acc\u00e9der rapidement aux avis et aux comparaisons de prix tout en visualisant des articles connexes, le tout adapt\u00e9 \u00e0 l&rsquo;inventaire sp\u00e9cifique de ce magasin.<\/p><h3>Propuls\u00e9 par l&rsquo;IA<\/h3><p>La fonctionnalit\u00e9 utilise le mod\u00e8le d&rsquo;IA g\u00e9n\u00e9rative Gemini de Google, bien qu&rsquo;elle soit int\u00e9gr\u00e9e de mani\u00e8re \u00e0 ne pas mettre en \u00e9vidence ses origines d&rsquo;IA. L&rsquo;objectif est de cr\u00e9er une exp\u00e9rience fluide et intuitive qui s&rsquo;aligne sur la fa\u00e7on dont les consommateurs utilisent d\u00e9j\u00e0 leurs smartphones. <\/p><p>\u00ab Il s&rsquo;agit vraiment d&rsquo;int\u00e9grer l&rsquo;IA dans les flux de travail quotidiens pour en faire un outil beaucoup plus utile et efficace pour les consommateurs \u00bb, a not\u00e9 Rincon.<\/p><h3>Disponibilit\u00e9<\/h3><p>La mise \u00e0 jour de Lens est disponible pour tous les utilisateurs de l&rsquo;application Google qui ont choisi de partager leurs donn\u00e9es de localisation. Elle fonctionne chez les d\u00e9taillants qui ont fourni des donn\u00e9es d&rsquo;inventaire \u00e0 Google, permettant un outil d&rsquo;achat rationalis\u00e9 et sp\u00e9cifique \u00e0 la localisation. <\/p><h3>Conclusion<\/h3><p>La nouvelle fonctionnalit\u00e9 de Google Lens repr\u00e9sente une \u00e9tape importante vers l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience d&rsquo;achat en magasin physique. En combinant la commodit\u00e9 de la recherche en ligne avec la disponibilit\u00e9 en magasin, cette fonctionnalit\u00e9 offre un outil puissant aux acheteurs, en particulier pendant les p\u00e9riodes de forte affluence comme les f\u00eates. Avec des plans d&rsquo;expansion de sa port\u00e9e, Google Lens est en passe de devenir un compagnon indispensable pour les acheteurs modernes.  <\/p><p>Source : <a href=\"https:\/\/www.marketingdive.com\/news\/google-in-store-online-shopping-lens-search\/733454\/\">Marketing Dive<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Lens a lanc\u00e9 une nouvelle fonctionnalit\u00e9 qui am\u00e9liore l&rsquo;exp\u00e9rience d&rsquo;achat en personne en fournissant des r\u00e9sultats de recherche personnalis\u00e9s en fonction du magasin visit\u00e9 par l&rsquo;acheteur. Annonc\u00e9e mardi, cette mise \u00e0 jour vise \u00e0 combiner le meilleur du shopping en magasin et en ligne. Fonctionnalit\u00e9s cl\u00e9s R\u00e9sultats sp\u00e9cifiques au magasin : Les acheteurs peuvent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[89,107,125],"class_list":["post-241680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-ai","tag-publicite-pour-applications-mobiles","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Lens propose d\u00e9sormais des r\u00e9sultats de recherche personnalis\u00e9s pour les acheteurs en magasin - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/google-lens-now-offers-tailored-search-results-for-in-store-shoppers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Lens propose d\u00e9sormais des r\u00e9sultats de recherche personnalis\u00e9s pour les acheteurs en magasin - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Google Lens a lanc\u00e9 une nouvelle fonctionnalit\u00e9 qui am\u00e9liore l&rsquo;exp\u00e9rience d&rsquo;achat en personne en fournissant des r\u00e9sultats de recherche personnalis\u00e9s en fonction du magasin visit\u00e9 par l&rsquo;acheteur. 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