{"id":241714,"date":"2024-06-26T13:59:49","date_gmt":"2024-06-26T13:59:49","guid":{"rendered":"https:\/\/new.adkomo.com\/meta-unveils-new-ai-tools-at-cannes-lions-including-ai-powered-messenger-chatbot-and-threads-api\/"},"modified":"2026-04-20T09:16:15","modified_gmt":"2026-04-20T09:16:15","slug":"meta-outils-ia-cannes-lions-messenger-threads-api","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/meta-outils-ia-cannes-lions-messenger-threads-api\/","title":{"rendered":"Meta d\u00e9voile de nouveaux outils d&rsquo;IA aux Cannes Lions, dont un chatbot Messenger aliment\u00e9 par l&rsquo;IA et une API Threads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"241714\" class=\"elementor elementor-241714 elementor-3777\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-697e7c6 e-flex e-con-boxed e-con e-parent\" data-id=\"697e7c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0f452 elementor-widget elementor-widget-text-editor\" data-id=\"3b0f452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors du Festival international de la cr\u00e9ativit\u00e9 Cannes Lions de cette ann\u00e9e, Meta a pr\u00e9sent\u00e9 une suite d&rsquo;outils am\u00e9lior\u00e9s par l&rsquo;IA visant \u00e0 r\u00e9volutionner la mani\u00e8re dont les entreprises interagissent avec les clients sur ses plateformes. Ces innovations comprennent un chatbot aliment\u00e9 par l&rsquo;IA pour Messenger, de nouvelles fonctionnalit\u00e9s de messagerie commerciale et une API pour la plateforme Threads. <\/p><h3>Nouvelles fonctionnalit\u00e9s am\u00e9lior\u00e9es par l&rsquo;IA<\/h3><ol><li><p><strong>Chatbot aliment\u00e9 par l&rsquo;IA sur Messenger<\/strong> :<\/p><ul><li>Le chatbot utilise l&rsquo;interface d&rsquo;IA Llama 3 de Meta pour fournir des r\u00e9ponses de mani\u00e8re naturelle et engageante, traitant efficacement les messages des consommateurs. Il est con\u00e7u pour am\u00e9liorer l&rsquo;exp\u00e9rience du service client en fournissant des r\u00e9ponses rapides et coh\u00e9rentes aux demandes courantes. <\/li><\/ul><\/li><li><p><strong>Solutions de messagerie commerciale<\/strong> :<\/p><ul><li>Meta a introduit de nouveaux outils qui permettent \u00e0 des annonceurs s\u00e9lectionn\u00e9s d&rsquo;envoyer des messages marketing payants via Messenger. Cela inclut des fonctionnalit\u00e9s permettant aux entreprises de g\u00e9rer, d&rsquo;organiser et d&rsquo;envoyer des messages marketing directement via le tableau de bord Ads Manager de Meta. <\/li><\/ul><\/li><li><p><strong>API Threads<\/strong> :<\/p><ul><li>Pour la plateforme Threads de Meta, une nouvelle API permettra aux entreprises et aux cr\u00e9ateurs de publier du contenu \u00e0 grande \u00e9chelle tout en int\u00e9grant leurs applications tierces pr\u00e9f\u00e9r\u00e9es. L&rsquo;API facilite un large \u00e9ventail de fonctions, y compris la publication de posts, l&rsquo;engagement avec les r\u00e9ponses et l&rsquo;acc\u00e8s \u00e0 des informations d\u00e9taill\u00e9es sur les m\u00e9dias et les comptes. <\/li><\/ul><\/li><\/ol><h3>Avantages et perspectives<\/h3><p>L&rsquo;utilisation de l&rsquo;IA g\u00e9n\u00e9rative dans ces outils r\u00e9pond au d\u00e9fi des r\u00e9ponses pr\u00e9-enregistr\u00e9es dans le service client, offrant une interaction plus fluide et moins m\u00e9canique. Meta rapporte que ses outils aliment\u00e9s par l&rsquo;IA am\u00e9liorent non seulement l&rsquo;exp\u00e9rience utilisateur, mais aussi les retours publicitaires, avec un retour sur les d\u00e9penses publicitaires (ROAS) moyen de 3,71 $ pour chaque dollar d\u00e9pens\u00e9. Ce chiffre monte \u00e0 4,52 $ lors de l&rsquo;utilisation des outils Advantage+ Shopping de Meta.  <\/p><h3>Messagerie interactive et r\u00e9active<\/h3><p>Les entreprises utilisant les nouvelles solutions Messenger peuvent afficher leur catalogue de produits via la Meta Business Suite. Les interactions client peuvent \u00eatre initi\u00e9es par divers moyens, tels que des publicit\u00e9s ou des pages Facebook, l&rsquo;IA g\u00e9n\u00e9rant les r\u00e9ponses initiales. Il est important de noter que Meta garantit que les clients peuvent toujours choisir de parler \u00e0 un agent humain, et les entreprises peuvent intervenir dans la conversation \u00e0 tout moment.  <\/p><h3>Extension des capacit\u00e9s sur Threads<\/h3><p>La nouvelle API pour Threads am\u00e9liorera la fa\u00e7on dont les entreprises et les cr\u00e9ateurs interagissent avec leurs communaut\u00e9s. Elle prend en charge une gamme de fonctionnalit\u00e9s interactives telles que la r\u00e9cup\u00e9ration de contenu, la gestion des r\u00e9ponses et l&rsquo;analyse de l&rsquo;engagement. Avec plus de 150 millions d&rsquo;utilisateurs actifs mensuels sur Threads, cette API est pr\u00eate \u00e0 avoir un impact significatif sur la fa\u00e7on dont le contenu est partag\u00e9 et interagi sur la plateforme.  <\/p><p>Dans l&rsquo;ensemble, les derni\u00e8res mises \u00e0 jour de Meta aux Cannes Lions soulignent son engagement \u00e0 int\u00e9grer la technologie de l&rsquo;IA pour rationaliser la communication et am\u00e9liorer les strat\u00e9gies marketing sur ses plateformes. Ces outils sont destin\u00e9s \u00e0 transformer la fa\u00e7on dont les entreprises interagissent avec leurs audiences, promettant des engagements plus efficaces et des r\u00e9sultats publicitaires am\u00e9lior\u00e9s. <\/p><p>Source : <a href=\"https:\/\/www.marketingdive.com\/news\/meta-ai-messenger-solutions-threads-api-cannes-lions\/719352\/\">MarketingDive<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lors du Festival international de la cr\u00e9ativit\u00e9 Cannes Lions de cette ann\u00e9e, Meta a pr\u00e9sent\u00e9 une suite d&rsquo;outils am\u00e9lior\u00e9s par l&rsquo;IA visant \u00e0 r\u00e9volutionner la mani\u00e8re dont les entreprises interagissent avec les clients sur ses plateformes. Ces innovations comprennent un chatbot aliment\u00e9 par l&rsquo;IA pour Messenger, de nouvelles fonctionnalit\u00e9s de messagerie commerciale et une API [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":241611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[89,128],"class_list":["post-241714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-ai","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta d\u00e9voile de nouveaux outils d&#039;IA aux Cannes Lions, dont un chatbot Messenger aliment\u00e9 par l&#039;IA et une API Threads - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/meta-outils-ia-cannes-lions-messenger-threads-api\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta d\u00e9voile de nouveaux outils d&#039;IA aux Cannes Lions, dont un chatbot Messenger aliment\u00e9 par l&#039;IA et une API Threads - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Lors du Festival international de la cr\u00e9ativit\u00e9 Cannes Lions de cette ann\u00e9e, Meta a pr\u00e9sent\u00e9 une suite d&rsquo;outils am\u00e9lior\u00e9s par l&rsquo;IA visant \u00e0 r\u00e9volutionner la mani\u00e8re dont les entreprises interagissent avec les clients sur ses plateformes. 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