{"id":242323,"date":"2024-06-03T11:53:28","date_gmt":"2024-06-03T11:53:28","guid":{"rendered":"https:\/\/new.adkomo.com\/instagram-teste-des-publicites-video-impossibles-a-ignorer-dans-le-fil-dactualite-principal\/"},"modified":"2026-04-20T09:23:11","modified_gmt":"2026-04-20T09:23:11","slug":"instagram-teste-des-publicites-video-impossibles-a-ignorer-dans-le-fil-dactualite-principal","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/instagram-teste-des-publicites-video-impossibles-a-ignorer-dans-le-fil-dactualite-principal\/","title":{"rendered":"Instagram teste des publicit\u00e9s vid\u00e9o impossibles \u00e0 ignorer dans le fil d\u2019actualit\u00e9 principal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"242323\" class=\"elementor elementor-242323 elementor-3749\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-577faf8 e-flex e-con-boxed e-con e-parent\" data-id=\"577faf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def02ba elementor-widget elementor-widget-text-editor\" data-id=\"def02ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram exp\u00e9rimente un nouveau format publicitaire vid\u00e9o qui emp\u00eache les utilisateurs de faire d\u00e9filer le fil d\u2019actualit\u00e9 principal tant qu\u2019ils n\u2019ont pas visionn\u00e9 la publicit\u00e9. Ces unit\u00e9s publicitaires int\u00e9gr\u00e9es au flux sont accompagn\u00e9es d\u2019un compte \u00e0 rebours en bas, comme le montre un exemple partag\u00e9 par le photographe Dan Levy, et les utilisateurs ne peuvent pas passer la publicit\u00e9 avant la fin du d\u00e9lai. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0d3a0d e-flex e-con-boxed e-con e-parent\" data-id=\"a0d3a0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6934759 elementor-widget elementor-widget-image\" data-id=\"6934759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/06\/ig_in_feed_ads.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa7f7d1 e-flex e-con-boxed e-con e-parent\" data-id=\"fa7f7d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba2727 elementor-widget elementor-widget-text-editor\" data-id=\"0ba2727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon Instagram, ces publicit\u00e9s doivent \u00eatre visionn\u00e9es avant que les utilisateurs ne puissent continuer \u00e0 faire d\u00e9filer le contenu, ce qui en fait essentiellement des publicit\u00e9s vid\u00e9o impossibles \u00e0 ignorer dans le format d\u2019Instagram. Comme on pouvait s\u2019y attendre, cette \u00e9volution n\u2019a pas \u00e9t\u00e9 bien accueillie par les utilisateurs d\u2019Instagram. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04d7031 e-flex e-con-boxed e-con e-parent\" data-id=\"04d7031\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5490a0b elementor-widget elementor-widget-image\" data-id=\"5490a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/06\/ig_in_feed_ads2.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b07bc65 e-flex e-con-boxed e-con e-parent\" data-id=\"b07bc65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e16aedf elementor-widget elementor-widget-text-editor\" data-id=\"e16aedf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-hxfcx-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-hxfcx-1n7m0yu\"><div><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-47\" data-scroll-anchor=\"true\"><div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-5 juice:lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d662d549-b5f0-4c70-a738-613c08d9f0a7\"><div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><p>Les publicit\u00e9s vid\u00e9o impossibles \u00e0 ignorer sur des plateformes comme YouTube sont depuis longtemps une raison majeure de l\u2019utilisation g\u00e9n\u00e9ralis\u00e9e des bloqueurs de publicit\u00e9. Ces publicit\u00e9s \u00e0 visionnage forc\u00e9 sont souvent cit\u00e9es comme \u00e9tant tr\u00e8s perturbatrices et frustrantes, en particulier lorsqu\u2019elles ne sont pas pertinentes pour le spectateur. Malgr\u00e9 les progr\u00e8s du ciblage publicitaire num\u00e9rique, il reste difficile d\u2019afficher syst\u00e9matiquement la bonne publicit\u00e9 au bon utilisateur, ce qui entra\u00eene une exposition fr\u00e9quente \u00e0 des promotions non pertinentes.  <\/p><p>Du point de vue des marques, ces publicit\u00e9s impossibles \u00e0 ignorer offrent des avantages en termes d\u2019exposition garantie et de placement chronom\u00e9tr\u00e9. Cependant, l\u2019exp\u00e9rience utilisateur risque d\u2019en p\u00e2tir. <\/p><h3>Les motivations derri\u00e8re cette initiative<\/h3><p>Le fil d\u2019actualit\u00e9 principal d\u2019Instagram \u00e9tant d\u00e9sormais largement aliment\u00e9 par des contenus recommand\u00e9s par l\u2019IA provenant de profils que les utilisateurs ne suivent pas, principalement des clips vid\u00e9o courts Reels, Meta y voit une opportunit\u00e9 d\u2019ins\u00e9rer davantage de promotions. \u00c9tant donn\u00e9 que la moiti\u00e9 du contenu des flux des utilisateurs provient de profils qu\u2019ils ne suivent pas, l\u2019ajout de publicit\u00e9s dans ce flux pourrait ne pas \u00eatre aussi d\u00e9concertant. <\/p><p>Cependant, le fait d\u2019interrompre le d\u00e9filement de l\u2019utilisateur est controvers\u00e9. Les publicit\u00e9s impossibles \u00e0 ignorer de YouTube sont r\u00e9put\u00e9es pour \u00eatre aga\u00e7antes, ce qui a conduit la plateforme \u00e0 mettre en \u0153uvre des mesures pour emp\u00eacher l\u2019utilisation de bloqueurs de publicit\u00e9. <\/p><h3>Risques et b\u00e9n\u00e9fices<\/h3><p>Pour l\u2019activit\u00e9 publicitaire de Meta, si ces publicit\u00e9s impossibles \u00e0 ignorer s\u2019av\u00e8rent efficaces, l\u2019augmentation potentielle des revenus pourrait l\u2019emporter sur le m\u00e9contentement des utilisateurs. N\u00e9anmoins, cette strat\u00e9gie comporte un risque important, car elle pourrait faire fuir les utilisateurs en raison de la frustration d\u2019\u00eatre forc\u00e9s de regarder des publicit\u00e9s. <\/p><h3>Conclusion<\/h3><p>Ce nouveau format publicitaire est encore en phase de test, et sa mise en \u0153uvre plus large d\u00e9pendra de l\u2019accueil des utilisateurs et de son efficacit\u00e9. Instagram n\u2019a pas encore fourni d\u2019informations d\u00e9taill\u00e9es sur la port\u00e9e de ce test ou sur les plans de d\u00e9ploiement futurs. <\/p><p>Source : <a href=\"https:\/\/www.socialmediatoday.com\/news\/instagrams-testing-video-ads-stop-from-scrolling-further\/717736\/\">Social Media Today<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Instagram exp\u00e9rimente un nouveau format publicitaire vid\u00e9o qui emp\u00eache les utilisateurs de faire d\u00e9filer le fil d\u2019actualit\u00e9 principal tant qu\u2019ils n\u2019ont pas visionn\u00e9 la publicit\u00e9. Ces unit\u00e9s publicitaires int\u00e9gr\u00e9es au flux sont accompagn\u00e9es d\u2019un compte \u00e0 rebours en bas, comme le montre un exemple partag\u00e9 par le photographe Dan Levy, et les utilisateurs ne peuvent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":242324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[131,128],"class_list":["post-242323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-publicite-social","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram teste des publicit\u00e9s vid\u00e9o impossibles \u00e0 ignorer dans le fil d\u2019actualit\u00e9 principal - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/instagram-teste-des-publicites-video-impossibles-a-ignorer-dans-le-fil-dactualite-principal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram teste des publicit\u00e9s vid\u00e9o impossibles \u00e0 ignorer dans le fil d\u2019actualit\u00e9 principal - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Instagram exp\u00e9rimente un nouveau format publicitaire vid\u00e9o qui emp\u00eache les utilisateurs de faire d\u00e9filer le fil d\u2019actualit\u00e9 principal tant qu\u2019ils n\u2019ont pas visionn\u00e9 la publicit\u00e9. 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