{"id":242337,"date":"2024-06-05T11:54:39","date_gmt":"2024-06-05T11:54:39","guid":{"rendered":"https:\/\/new.adkomo.com\/google-ads-lance-des-recommandations-de-marque-alimentees-par-lia-pour-une-optimisation-amelioree-des-campagnes\/"},"modified":"2026-04-20T09:23:56","modified_gmt":"2026-04-20T09:23:56","slug":"google-ads-lance-des-recommandations-de-marque-alimentees-par-lia-pour-une-optimisation-amelioree-des-campagnes","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/google-ads-lance-des-recommandations-de-marque-alimentees-par-lia-pour-une-optimisation-amelioree-des-campagnes\/","title":{"rendered":"Google Ads lance des Recommandations de marque aliment\u00e9es par l&rsquo;IA pour une optimisation am\u00e9lior\u00e9e des campagnes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"242337\" class=\"elementor elementor-242337 elementor-3746\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b5cdc e-flex e-con-boxed e-con e-parent\" data-id=\"c5b5cdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-421c053 elementor-widget elementor-widget-text-editor\" data-id=\"421c053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google lance une nouvelle s\u00e9rie de \u00ab Recommandations de marque \u00bb aliment\u00e9es par l&rsquo;IA dans la page Recommandations de Google Ads, visant \u00e0 aider les annonceurs \u00e0 optimiser leurs campagnes de notori\u00e9t\u00e9 et de consid\u00e9ration. Cette nouvelle fonctionnalit\u00e9 propose des suggestions personnalis\u00e9es, bas\u00e9es sur l&rsquo;intelligence artificielle, pour am\u00e9liorer les performances des campagnes. <\/p><h3>Vue d\u2019ensemble<\/h3><p>Les Recommandations de marque personnalis\u00e9es ciblent les campagnes de notori\u00e9t\u00e9 et de consid\u00e9ration utilisant des strat\u00e9gies d&rsquo;ench\u00e8res au co\u00fbt pour mille (CPM) et au co\u00fbt par vue (CPV). Ces recommandations compl\u00e8tent les suggestions de performance existantes pour les campagnes au co\u00fbt par action, offrant aux annonceurs une suite compl\u00e8te d&rsquo;options d&rsquo;optimisation sur l&rsquo;ensemble de l&rsquo;entonnoir marketing. <\/p><h3>Importance<\/h3><p>Pour les sp\u00e9cialistes du marketing de marque qui s&rsquo;efforcent de rester comp\u00e9titifs, ces recommandations automatis\u00e9es offrent un moyen accessible d&rsquo;int\u00e9grer r\u00e9guli\u00e8rement les derni\u00e8res bonnes pratiques de Google. En tirant parti de ces informations, les annonceurs peuvent am\u00e9liorer l&rsquo;efficacit\u00e9 et la performance de leurs campagnes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12fd801 e-flex e-con-boxed e-con e-parent\" data-id=\"12fd801\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4df2486 elementor-widget elementor-widget-image\" data-id=\"4df2486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-10.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72380ba e-flex e-con-boxed e-con e-parent\" data-id=\"72380ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c80aaa0 elementor-widget elementor-widget-text-editor\" data-id=\"c80aaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden\"><div class=\"react-scroll-to-bottom--css-hxfcx-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-hxfcx-1n7m0yu\"><div><div class=\"flex flex-col text-sm pb-9\"><div class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-41\" data-scroll-anchor=\"true\"><div class=\"py-2 juice:py-[18px] px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-5 juice:lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex flex-grow flex-col max-w-full\"><div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"a4aa80e0-b919-492b-976c-2b291aaae7aa\"><div class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert light\"><h3>Fonctionnalit\u00e9<\/h3><p>Les Recommandations de marque analysent l&rsquo;historique Google Ads d&rsquo;un annonceur, les param\u00e8tres de campagne et les tendances du secteur pour identifier automatiquement les moyens d&rsquo;am\u00e9liorer les performances des campagnes de marque. Les recommandations couvrent cinq domaines principaux : <\/p><ul><li><strong>Annonces et \u00e9l\u00e9ments :<\/strong> Les suggestions peuvent inclure l&rsquo;ajout d&rsquo;annonces bumper et l&rsquo;utilisation de ratios d&rsquo;aspect vid\u00e9o id\u00e9aux.<\/li><li><strong>Ench\u00e8res et budgets :<\/strong> Les recommandations peuvent impliquer l&rsquo;ajustement des ench\u00e8res CPM\/CPV et des budgets pour les campagnes planifi\u00e9es.<\/li><li><strong>Mots-cl\u00e9s et ciblage :<\/strong> Les conseils peuvent inclure l&rsquo;activation de l&rsquo;expansion d&rsquo;audience et la suppression du ciblage contextuel.<\/li><li><strong>Mesure :<\/strong> Il peut \u00eatre conseill\u00e9 aux annonceurs de lier leur compte YouTube pour des rapports plus d\u00e9taill\u00e9s.<\/li><li><strong>Opportunit\u00e9s sur l&rsquo;ensemble de l&rsquo;entonnoir :<\/strong> Les recommandations peuvent sugg\u00e9rer de passer \u00e0 une campagne de marque pour une approche plus holistique.<\/li><\/ul><p>Ces recommandations sont personnalis\u00e9es pour chaque annonceur et sont r\u00e9guli\u00e8rement mises \u00e0 jour \u00e0 mesure que les syst\u00e8mes d&rsquo;IA de Google d\u00e9couvrent de nouvelles opportunit\u00e9s d&rsquo;optimisation.<\/p><h3>D\u00e9claration officielle<\/h3><p>\u00ab L&rsquo;adoption des Recommandations de marque fait partie des bonnes pratiques pour maximiser les chances de succ\u00e8s des campagnes de marque \u00bb, a d\u00e9clar\u00e9 Google dans son annonce.<\/p><h3>Conclusion<\/h3><p>Les nouvelles Recommandations de marque bas\u00e9es sur l&rsquo;IA utilisent les capacit\u00e9s avanc\u00e9es d&rsquo;IA de Google pour analyser les situations uniques des annonceurs et sugg\u00e9rer des am\u00e9liorations pertinentes pour leurs efforts de marketing de marque sur les plateformes de Google. Ces informations visent \u00e0 aider les sp\u00e9cialistes du marketing \u00e0 am\u00e9liorer les performances de leurs campagnes et \u00e0 obtenir de meilleurs r\u00e9sultats. <\/p><p>Source : <a href=\"https:\/\/searchengineland.com\/google-ads-brand-recommendations-443014\">Search Engine Land<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google lance une nouvelle s\u00e9rie de \u00ab Recommandations de marque \u00bb aliment\u00e9es par l&rsquo;IA dans la page Recommandations de Google Ads, visant \u00e0 aider les annonceurs \u00e0 optimiser leurs campagnes de notori\u00e9t\u00e9 et de consid\u00e9ration. Cette nouvelle fonctionnalit\u00e9 propose des suggestions personnalis\u00e9es, bas\u00e9es sur l&rsquo;intelligence artificielle, pour am\u00e9liorer les performances des campagnes. Vue d\u2019ensemble Les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":242338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[89],"class_list":["post-242337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads lance des Recommandations de marque aliment\u00e9es par l&#039;IA pour une optimisation am\u00e9lior\u00e9e des campagnes - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/google-ads-lance-des-recommandations-de-marque-alimentees-par-lia-pour-une-optimisation-amelioree-des-campagnes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads lance des Recommandations de marque aliment\u00e9es par l&#039;IA pour une optimisation am\u00e9lior\u00e9e des campagnes - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Google lance une nouvelle s\u00e9rie de \u00ab Recommandations de marque \u00bb aliment\u00e9es par l&rsquo;IA dans la page Recommandations de Google Ads, visant \u00e0 aider les annonceurs \u00e0 optimiser leurs campagnes de notori\u00e9t\u00e9 et de consid\u00e9ration. 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