{"id":243364,"date":"2024-03-19T15:29:01","date_gmt":"2024-03-19T15:29:01","guid":{"rendered":"https:\/\/new.adkomo.com\/microsoft-affiche-des-publicites-bing-dans-google-chrome\/"},"modified":"2026-04-21T15:32:32","modified_gmt":"2026-04-21T15:32:32","slug":"microsoft-affiche-des-publicites-bing-dans-google-chrome","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/microsoft-affiche-des-publicites-bing-dans-google-chrome\/","title":{"rendered":"Microsoft affiche des publicit\u00e9s Bing dans Google Chrome."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"243364\" class=\"elementor elementor-243364 elementor-3671\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9269669 e-flex e-con-boxed e-con e-parent\" data-id=\"9269669\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a50a39 elementor-widget elementor-widget-text-editor\" data-id=\"2a50a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les utilisateurs de Google Chrome sont invit\u00e9s \u00e0 passer \u00e0 Bing via des publicit\u00e9s contextuelles de Microsoft. Lors de la navigation dans Chrome, les utilisateurs de Windows ont vu appara\u00eetre des publicit\u00e9s pour le moteur de recherche Bing de Microsoft et Bing AI. Si les utilisateurs choisissent d&rsquo;accepter ces invitations, Microsoft d\u00e9finit automatiquement Bing comme nouveau moteur de recherche par d\u00e9faut pour Chrome \u00e0 la place de Google.  <\/p><p>Les r\u00e9centes publicit\u00e9s contextuelles ont suscit\u00e9 des inqui\u00e9tudes parmi les utilisateurs, qui les ont compar\u00e9es \u00e0 des logiciels malveillants. Cependant, Microsoft a rassur\u00e9 tout le monde en pr\u00e9cisant que ces invitations sont l\u00e9gitimes et n&rsquo;appara\u00eetront qu&rsquo;une seule fois. Caitlin Roulston, directrice de la communication chez Microsoft, a expliqu\u00e9 l&rsquo;objectif de ces publicit\u00e9s : offrir aux utilisateurs la possibilit\u00e9 de d\u00e9finir Bing comme moteur de recherche par d\u00e9faut sur leur appareil.  <\/p><p>Proposer des options. Selon la directrice de la communication de Microsoft, Caitlin Roulston, l&rsquo;entreprise pr\u00e9sente la publicit\u00e9 contextuelle comme un moyen pour les utilisateurs de s\u00e9lectionner Bing comme moteur de recherche principal de leur appareil. Dans une interview accord\u00e9e \u00e0 The Verge, elle a d\u00e9clar\u00e9 : \u00ab Il s&rsquo;agit d&rsquo;une notification unique offrant aux utilisateurs la possibilit\u00e9 de d\u00e9finir Bing comme moteur de recherche par d\u00e9faut sur Chrome. \u00bb<br>\u00ab Nous accordons de l&rsquo;importance au choix de nos clients, c&rsquo;est pourquoi il existe une option permettant de fermer la notification. \u00bb  <\/p><p>La raison de notre pr\u00e9occupation est que permettre aux utilisateurs de modifier leur moteur de recherche par d\u00e9faut pourrait favoriser un march\u00e9 de la recherche plus \u00e9quitable et offrir aux annonceurs davantage d&rsquo;options publicitaires. Cependant, si Microsoft souhaite r\u00e9ellement convaincre les utilisateurs de faire de Bing leur moteur de recherche par d\u00e9faut, l&rsquo;utilisation de publicit\u00e9s qui n&rsquo;imitent pas les logiciels malveillants donnerait probablement de meilleurs r\u00e9sultats. Interrog\u00e9 pour obtenir une r\u00e9ponse, Microsoft n&rsquo;a pas encore r\u00e9pondu selon Search Engine Land.  <\/p><p>Le moment choisi pour l&rsquo;introduction de publicit\u00e9s contextuelles visant \u00e0 simplifier la modification du moteur de recherche par d\u00e9faut pour les utilisateurs de Windows co\u00efncide avec le proc\u00e8s antitrust en cours contre Google. Le proc\u00e8s accuse Google d&rsquo;utiliser des m\u00e9thodes injustes pour maintenir sa position de premier moteur de recherche au monde. Lors du proc\u00e8s, le PDG de Microsoft, Satya Nadella, qui a jou\u00e9 un r\u00f4le crucial dans le d\u00e9veloppement de Bing, a t\u00e9moign\u00e9 que les utilisateurs disposent d&rsquo;options limit\u00e9es lorsqu&rsquo;il s&rsquo;agit de s\u00e9lectionner leur moteur de recherche pr\u00e9f\u00e9r\u00e9. Comme il l&rsquo;a d\u00e9clar\u00e9 : \u00ab Vous vous r\u00e9veillez le matin, vous vous brossez les dents et vous effectuez une recherche sur Google. \u00bb Il a \u00e9galement soulign\u00e9 que la recherche sur Internet est une cat\u00e9gorie logicielle importante et que, malgr\u00e9 sa position de petit acteur dans ce domaine, Microsoft continue de pers\u00e9v\u00e9rer en raison de sa conviction de pouvoir contribuer \u00e0 ce secteur. Selon Nadella, r\u00e9aliser des perc\u00e9es dans cette industrie est difficile, mais Microsoft reste pers\u00e9v\u00e9rant car l&rsquo;entreprise vise \u00e0 am\u00e9liorer la concurrence en la traitant comme un service public.     <\/p><p>Source : <a href=\"https:\/\/searchengineland.com\/microsoft-ads-bing-google-chrome-438487\">Search Engine Land<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b085d21 e-flex e-con-boxed e-con e-parent\" data-id=\"b085d21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40fb2b0 elementor-widget elementor-widget-image\" data-id=\"40fb2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/03\/bingpopup.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les utilisateurs de Google Chrome sont invit\u00e9s \u00e0 passer \u00e0 Bing via des publicit\u00e9s contextuelles de Microsoft. Lors de la navigation dans Chrome, les utilisateurs de Windows ont vu appara\u00eetre des publicit\u00e9s pour le moteur de recherche Bing de Microsoft et Bing AI. Si les utilisateurs choisissent d&rsquo;accepter ces invitations, Microsoft d\u00e9finit automatiquement Bing comme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[116,125],"class_list":["post-243364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-publicite-en-ligne","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft affiche des publicit\u00e9s Bing dans Google Chrome. - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/microsoft-affiche-des-publicites-bing-dans-google-chrome\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft affiche des publicit\u00e9s Bing dans Google Chrome. - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Les utilisateurs de Google Chrome sont invit\u00e9s \u00e0 passer \u00e0 Bing via des publicit\u00e9s contextuelles de Microsoft. Lors de la navigation dans Chrome, les utilisateurs de Windows ont vu appara\u00eetre des publicit\u00e9s pour le moteur de recherche Bing de Microsoft et Bing AI. 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