{"id":243432,"date":"2024-03-11T15:56:18","date_gmt":"2024-03-11T15:56:18","guid":{"rendered":"https:\/\/new.adkomo.com\/microsoft-simplifie-la-publicite-mondiale-avec-un-nouvel-outil\/"},"modified":"2026-04-21T15:37:19","modified_gmt":"2026-04-21T15:37:19","slug":"microsoft-simplifie-la-publicite-mondiale-avec-un-nouvel-outil","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/microsoft-simplifie-la-publicite-mondiale-avec-un-nouvel-outil\/","title":{"rendered":"Microsoft simplifie la publicit\u00e9 mondiale avec un nouvel outil"},"content":{"rendered":"\t\t
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Microsoft a r\u00e9cemment d\u00e9voil\u00e9 sa derni\u00e8re innovation, les Feed Labels (\u00e9tiquettes de flux), qui visent \u00e0 simplifier la publicit\u00e9 transfrontali\u00e8re pour les d\u00e9taillants. Cette nouvelle fonctionnalit\u00e9 sera disponible \u00e0 partir de la mi-mars et devrait \u00eatre pleinement d\u00e9ploy\u00e9e d\u2019ici la fin du mois. Gr\u00e2ce \u00e0 l\u2019utilisation des Feed Labels, les d\u00e9taillants peuvent facilement organiser les produits provenant de plusieurs flux en les regroupant selon des caract\u00e9ristiques communes telles que la langue ou la cat\u00e9gorie de produits. Par exemple, si un d\u00e9taillant vend des articles au Royaume-Uni, en France et en Allemagne, il peut cr\u00e9er une \u00e9tiquette englobant ces trois flux. Cette \u00e9tiquette lui permet ensuite de diffuser des campagnes de shopping cibl\u00e9es qui pr\u00e9sentent ses produits \u00e0 des clients potentiels sur ces march\u00e9s sp\u00e9cifiques. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9couvrez comment configurer une campagne de shopping ciblant l\u2019\u00e9tiquette de flux, affichant ainsi les produits des trois flux aux clients potentiels sur diff\u00e9rents march\u00e9s. Gr\u00e2ce \u00e0 cette fonctionnalit\u00e9, vous pouvez choisir quels flux de votre boutique Merchant Center d\u00e9sign\u00e9e seront inclus dans votre campagne. Alternativement, vous avez \u00e9galement la possibilit\u00e9 de pr\u00e9senter tous les produits au sein d\u2019une seule et m\u00eame campagne. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pourquoi est-ce important ? Selon Microsoft, les Feed Labels offrent une solution aux annonceurs qui g\u00e8rent des campagnes dans plusieurs pays. Cette fonctionnalit\u00e9 simplifie les t\u00e2ches et permet une allocation plus efficace du temps vers d\u2019autres priorit\u00e9s de campagne.
Dans un communiqu\u00e9, Microsoft pr\u00e9cise la distinction entre les Feed labels et les \u00e9tiquettes personnalis\u00e9es :
\u00ab Alors que les \u00e9tiquettes personnalis\u00e9es sont utiles pour \u00e9tablir des strat\u00e9gies d\u2019ench\u00e8res sp\u00e9cifiques et des rapports au sein d\u2019une seule campagne, les \u00e9tiquettes de flux sont mieux adapt\u00e9es \u00e0 la cr\u00e9ation de tactiques de ciblage plus larges sur plusieurs flux et campagnes. \u00bb
De plus, Microsoft rassure ses clients en pr\u00e9cisant qu\u2019ils peuvent toujours utiliser l\u2019option pays\/r\u00e9gion de vente pour les flux de produits et les campagnes de shopping s\u2019ils le pr\u00e9f\u00e8rent. <\/p>

Source : Search Engine Land <\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Microsoft a r\u00e9cemment d\u00e9voil\u00e9 sa derni\u00e8re innovation, les Feed Labels (\u00e9tiquettes de flux), qui visent \u00e0 simplifier la publicit\u00e9 transfrontali\u00e8re pour les d\u00e9taillants. Cette nouvelle fonctionnalit\u00e9 sera disponible \u00e0 partir de la mi-mars et devrait \u00eatre pleinement d\u00e9ploy\u00e9e d\u2019ici la fin du mois. Gr\u00e2ce \u00e0 l\u2019utilisation des Feed Labels, les d\u00e9taillants peuvent facilement organiser les […]<\/p>\n","protected":false},"author":1,"featured_media":243370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[116],"class_list":["post-243432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-publicite-en-ligne"],"yoast_head":"\nMicrosoft simplifie la publicit\u00e9 mondiale avec un nouvel outil - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/microsoft-simplifie-la-publicite-mondiale-avec-un-nouvel-outil\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft simplifie la publicit\u00e9 mondiale avec un nouvel outil - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Microsoft a r\u00e9cemment d\u00e9voil\u00e9 sa derni\u00e8re innovation, les Feed Labels (\u00e9tiquettes de flux), qui visent \u00e0 simplifier la publicit\u00e9 transfrontali\u00e8re pour les d\u00e9taillants. 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