{"id":243436,"date":"2024-03-08T09:08:00","date_gmt":"2024-03-08T09:08:00","guid":{"rendered":"https:\/\/new.adkomo.com\/ipg-integre-la-plateforme-de-creation-de-contenu-genstudio-dadobe-alimentee-par-la-technologie-de-lia\/"},"modified":"2026-04-21T15:37:31","modified_gmt":"2026-04-21T15:37:31","slug":"ipg-integre-la-plateforme-de-creation-de-contenu-genstudio-dadobe-alimentee-par-la-technologie-de-lia","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/ipg-integre-la-plateforme-de-creation-de-contenu-genstudio-dadobe-alimentee-par-la-technologie-de-lia\/","title":{"rendered":"IPG int\u00e8gre la plateforme de cr\u00e9ation de contenu GenStudio d’Adobe, aliment\u00e9e par la technologie de l’IA."},"content":{"rendered":"\t\t
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Afin de rester comp\u00e9titif, IPG a int\u00e9gr\u00e9 GenStudio d’Adobe, une plateforme de cr\u00e9ation de contenu aliment\u00e9e par l’IA. Cet investissement dans l’intelligence artificielle permettra \u00e0 la soci\u00e9t\u00e9 holding d’agences de rationaliser et d’\u00e9tendre ses services pour les marques et les sp\u00e9cialistes du marketing. <\/p>

La course \u00e0 l’int\u00e9gration de l’IA se poursuit dans le secteur du marketing et de la publicit\u00e9. Suite aux r\u00e9centes annonces de WPP et Publicis Groupe concernant leurs investissements substantiels dans la transformation par l’IA, IPG s’est \u00e9troitement align\u00e9 sur la suite de produits d’Adobe. Cette initiative fournira du contenu \u00e0 la plateforme marketing d’IPG, connue sous le nom de \u00ab moteur IPG \u00bb, qui vise \u00e0 soutenir les marques et les sp\u00e9cialistes du marketing par des connexions authentiques sur les canaux payants, d\u00e9tenus et acquis. Aliment\u00e9e par les outils d’Adobe tels que Workfront, Experience Manager, Express, Firefly et les mod\u00e8les d’IA g\u00e9n\u00e9rative cr\u00e9ative, la cha\u00eene d’approvisionnement en contenu sera int\u00e9gr\u00e9e \u00e0 l’intelligence client pour une approche fluide de la cr\u00e9ation de contenu. <\/p>

Selon les rapports, le partenariat entre IPG et Adobe fait partie de l’investissement de 100 millions de dollars de la soci\u00e9t\u00e9 holding visant \u00e0 am\u00e9liorer les capacit\u00e9s d’IA au sein de son r\u00e9seau mondial. Soulignant l’importance de tirer parti de l’IA g\u00e9n\u00e9rative, les dirigeants des deux entreprises ont mis en \u00e9vidence la n\u00e9cessit\u00e9 de r\u00e9pondre aux demandes des consommateurs en mati\u00e8re de contenu personnalis\u00e9 \u00e0 grande \u00e9chelle. <\/p>

Selon Anil Chakravarthy, pr\u00e9sident de la division Digital Experience d’Adobe, les marques rencontrent des difficult\u00e9s \u00e0 r\u00e9pondre au besoin croissant de contenu num\u00e9rique. Cela est particuli\u00e8rement difficile, car les consommateurs s’attendent d\u00e9sormais \u00e0 des exp\u00e9riences personnalis\u00e9es et instantan\u00e9es, adapt\u00e9es \u00e0 leurs pr\u00e9f\u00e9rences uniques. <\/p>

IPG s’associe \u00e0 Adobe dans une d\u00e9marche strat\u00e9gique visant \u00e0 stimuler la croissance future, apr\u00e8s une ann\u00e9e 2023 difficile o\u00f9 les revenus sont rest\u00e9s stagnants. Le d\u00e9but de la nouvelle ann\u00e9e a vu IPG c\u00e9der Hill Holliday et Deutsch New York \u00e0 Attivo Group, un r\u00e9seau de services marketing dont le si\u00e8ge est en Nouvelle-Z\u00e9lande. <\/p>

Marketing Dive<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Afin de rester comp\u00e9titif, IPG a int\u00e9gr\u00e9 GenStudio d’Adobe, une plateforme de cr\u00e9ation de contenu aliment\u00e9e par l’IA. Cet investissement dans l’intelligence artificielle permettra \u00e0 la soci\u00e9t\u00e9 holding d’agences de rationaliser et d’\u00e9tendre ses services pour les marques et les sp\u00e9cialistes du marketing. La course \u00e0 l’int\u00e9gration de l’IA se poursuit dans le secteur du […]<\/p>\n","protected":false},"author":1,"featured_media":243437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[89],"class_list":["post-243436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-ai"],"yoast_head":"\nIPG int\u00e8gre la plateforme de cr\u00e9ation de contenu GenStudio d'Adobe, aliment\u00e9e par la technologie de l'IA. - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/ipg-integre-la-plateforme-de-creation-de-contenu-genstudio-dadobe-alimentee-par-la-technologie-de-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG int\u00e8gre la plateforme de cr\u00e9ation de contenu GenStudio d'Adobe, aliment\u00e9e par la technologie de l'IA. - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Afin de rester comp\u00e9titif, IPG a int\u00e9gr\u00e9 GenStudio d’Adobe, une plateforme de cr\u00e9ation de contenu aliment\u00e9e par l’IA. 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