{"id":243683,"date":"2023-12-07T12:46:30","date_gmt":"2023-12-07T12:46:30","guid":{"rendered":"https:\/\/new.adkomo.com\/lintelligence-artificielle-au-coeur-de-la-campagne-de-noel-de-microsoft\/"},"modified":"2026-04-22T14:53:00","modified_gmt":"2026-04-22T14:53:00","slug":"lintelligence-artificielle-au-coeur-de-la-campagne-de-noel-de-microsoft","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/lintelligence-artificielle-au-coeur-de-la-campagne-de-noel-de-microsoft\/","title":{"rendered":"L\u2019intelligence artificielle au c\u0153ur de la campagne de No\u00ebl de Microsoft"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"243683\" class=\"elementor elementor-243683 elementor-3510\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3026d5 e-flex e-con-boxed e-con e-parent\" data-id=\"e3026d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e28b9 elementor-widget elementor-widget-text-editor\" data-id=\"d8e28b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con\u00e7ue et d\u00e9velopp\u00e9e par McCann New York, la campagne \u00ab Turn Your Holidays into a Masterpiece \u00bb illustre que le v\u00e9ritable pouvoir de la technologie r\u00e9side dans sa capacit\u00e9 \u00e0 enrichir et sublimer les histoires humaines.<\/p><p>L\u2019intelligence artificielle a \u00e9t\u00e9 un th\u00e8me majeur en 2023 et, sans surprise, Microsoft a plac\u00e9 cet outil au centre de sa campagne de No\u00ebl.<\/p><p>Dans \u00ab Turn Your Holidays into a Masterpiece \u00bb, des individus utilisent l\u2019IA pour illustrer leurs traditions festives les plus pr\u00e9cieuses, montrant ainsi que la technologie est un outil que l\u2019humanit\u00e9 peut exploiter de mani\u00e8re positive.<\/p><p>Con\u00e7ue et d\u00e9velopp\u00e9e par McCann New York, la publicit\u00e9 d\u00e9bute avec une femme qui installe un espace cr\u00e9atif sur une place d\u00e9cor\u00e9e pour les f\u00eates. Au lieu d\u2019une toile, elle apporte avec elle un ordinateur. <\/p><p>Des personnes de divers horizons s\u2019approchent d\u2019elle et partagent leurs traditions festives, allant du Nouvel An japonais \u00e0 la f\u00eate italienne des Sept Poissons. L\u2019artiste d\u00e9voile ensuite \u00e0 chaque participant de superbes \u0153uvres personnalis\u00e9es cr\u00e9\u00e9es par l\u2019IA, inspir\u00e9es de leurs r\u00e9cits. <\/p><p>\u00ab Cette ann\u00e9e, nous voulons c\u00e9l\u00e9brer les traditions de No\u00ebl uniques v\u00e9cues par les personnes dans le monde entier \u00bb, a expliqu\u00e9 Kathleen Hall, directrice de marque chez Microsoft, \u00e0 plusieurs m\u00e9dias. \u00ab Gr\u00e2ce \u00e0 la magie de l\u2019IA et \u00e0 Microsoft Designer, chacun peut devenir artiste et donner vie \u00e0 ses souvenirs, en cr\u00e9ant de magnifiques \u0153uvres \u00e0 partager \u00bb. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f50189 e-flex e-con-boxed e-con e-parent\" data-id=\"4f50189\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d037e elementor-widget elementor-widget-video\" data-id=\"63d037e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=KYqu359oY6o&amp;t=3s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bd6cad e-flex e-con-boxed e-con e-parent\" data-id=\"1bd6cad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e81b90 elementor-widget elementor-widget-text-editor\" data-id=\"3e81b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La campagne sera pr\u00e9sent\u00e9e sur les canaux num\u00e9riques et sociaux de Microsoft.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con\u00e7ue et d\u00e9velopp\u00e9e par McCann New York, la campagne \u00ab Turn Your Holidays into a Masterpiece \u00bb illustre que le v\u00e9ritable pouvoir de la technologie r\u00e9side dans sa capacit\u00e9 \u00e0 enrichir et sublimer les histoires humaines. L\u2019intelligence artificielle a \u00e9t\u00e9 un th\u00e8me majeur en 2023 et, sans surprise, Microsoft a plac\u00e9 cet outil au centre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[89,131,128],"class_list":["post-243683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-ai","tag-publicite-social","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019intelligence artificielle au c\u0153ur de la campagne de No\u00ebl de Microsoft - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/lintelligence-artificielle-au-coeur-de-la-campagne-de-noel-de-microsoft\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019intelligence artificielle au c\u0153ur de la campagne de No\u00ebl de Microsoft - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Con\u00e7ue et d\u00e9velopp\u00e9e par McCann New York, la campagne \u00ab Turn Your Holidays into a Masterpiece \u00bb illustre que le v\u00e9ritable pouvoir de la technologie r\u00e9side dans sa capacit\u00e9 \u00e0 enrichir et sublimer les histoires humaines. 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