{"id":243830,"date":"2023-11-29T08:54:28","date_gmt":"2023-11-29T08:54:28","guid":{"rendered":"https:\/\/new.adkomo.com\/decrypter-un-paysage-en-mutation-lengagement-des-adolescents-sur-tiktok-reste-solide-malgre-levolution-des-tendances-des-reseaux-sociaux\/"},"modified":"2026-04-23T07:32:29","modified_gmt":"2026-04-23T07:32:29","slug":"decrypter-un-paysage-en-mutation-lengagement-des-adolescents-sur-tiktok-reste-solide-malgre-levolution-des-tendances-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/decrypter-un-paysage-en-mutation-lengagement-des-adolescents-sur-tiktok-reste-solide-malgre-levolution-des-tendances-des-reseaux-sociaux\/","title":{"rendered":"D\u00e9crypter un paysage en mutation : l\u2019engagement des adolescents sur TikTok reste solide malgr\u00e9 l\u2019\u00e9volution des tendances des r\u00e9seaux sociaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"243830\" class=\"elementor elementor-243830 elementor-3508\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4550fc3 e-flex e-con-boxed e-con e-parent\" data-id=\"4550fc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ef00e elementor-widget elementor-widget-text-editor\" data-id=\"e4ef00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le paysage de l\u2019engagement des adolescents sur <strong><a href=\"https:\/\/www.tiktok.com\/en\/\">TikTok<\/a><\/strong>, g\u00e9ant des r\u00e9seaux sociaux, conna\u00eet de l\u00e9g\u00e8res \u00e9volutions, comme le r\u00e9v\u00e8le l\u2019\u00e9tude<strong> <a href=\"https:\/\/www.forrester.com\/blogs\/tiktok-usage-plateaus-among-us-gen-z-teens\/\">Youth Survey 2023 de Forrester.<\/a> <\/strong>Bien que l\u2019utilisation hebdomadaire de TikTok chez les adolescents de la g\u00e9n\u00e9ration Z ait l\u00e9g\u00e8rement diminu\u00e9, passant de 69 % en 2022 \u00e0 68 % en 2023, la plateforme conserve son avance sur ses concurrents. Il est \u00e9galement notable qu\u2019environ un tiers des adolescents utilisent Reels chaque semaine, tandis que Shorts gagne du terrain.<br>  <\/p><p>Notamment, l\u2019enqu\u00eate indique une tendance \u00e0 la baisse dans la popularit\u00e9 de diverses plateformes chez les adolescents. Malgr\u00e9 une l\u00e9g\u00e8re baisse de l\u2019utilisation hebdomadaire de TikTok, passant de 69 % en 2022 \u00e0 68 % en 2023, TikTok conserve son statut de plateforme de \u00ab m\u00e9dias sociaux \u00bb la plus largement utilis\u00e9e parmi les adolescents am\u00e9ricains. Cette l\u00e9g\u00e8re baisse n\u2019a pas emp\u00each\u00e9 TikTok d\u2019atteindre une \u00e9tape importante, d\u00e9passant pour la premi\u00e8re fois l\u2019utilisation hebdomadaire de YouTube.   <strong>YouTube a enregistr\u00e9 une baisse de 3 points par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, \u00e0 66 %, pla\u00e7ant TikTok au premier plan de l\u2019engagement des adolescents.<\/strong><\/p><p>En r\u00e9fl\u00e9chissant aux tendances historiques, il y a deux ans, nos analyses ont mis en \u00e9vidence l\u2019ascendance de TikTok, d\u00e9passant Instagram avec respectivement 63 % et 57 % d\u2019utilisation hebdomadaire en 2021. Les ann\u00e9es suivantes ont \u00e9t\u00e9 t\u00e9moins d\u2019une continuation de cette tendance, TikTok maintenant une utilisation hebdomadaire plus \u00e9lev\u00e9e que son homologue ax\u00e9 sur le visuel, Instagram, qui a connu une r\u00e9surgence proche de ses niveaux d\u2019avant la pand\u00e9mie de 63%. <\/p><p>In the realm of short-form video content, TikTok remains unrivaled, despite the noteworthy advancements of competitors. Instagram Reels, experiencing an 11-point year-over-year surge, now captivates nearly a third (30%) of U.S. teens weekly. Concurrently, YouTube Shorts marks a 6-point increase to 15% in weekly usage. Nevertheless, both Reels and Shorts have substantial ground to cover to challenge TikTok&rsquo;s dominance in the short-form video arena.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f54ea4 e-flex e-con-boxed e-con e-parent\" data-id=\"5f54ea4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-127f9b8 elementor-widget elementor-widget-image\" data-id=\"127f9b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/11\/F_da9RxXQAEe9WK.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7efa12 e-flex e-con-boxed e-con e-parent\" data-id=\"a7efa12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7112cdc elementor-widget elementor-widget-text-editor\" data-id=\"7112cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une distinction essentielle se pose dans la nature de la concurrence de TikTok. Contrairement \u00e0 TikTok, con\u00e7u comme une application d\u00e9di\u00e9e de vid\u00e9os courtes, Instagram Reels et YouTube Shorts sont des fonctionnalit\u00e9s int\u00e9grales au sein de leurs applications parentes\u2014Instagram et YouTube, respectivement. L\u2019int\u00e9gration de Reels et Shorts dans l\u2019interface utilisateur globale diminue les distinctions entre ces fonctionnalit\u00e9s et leurs plateformes parentes. Par cons\u00e9quent, TikTok ne se retrouve pas en concurrence directe avec Reels and Shorts mais plut\u00f4t en comp\u00e9tition contre les plateformes globales d\u2019Instagram et de YouTube. Cette perspective strat\u00e9gique met en lumi\u00e8re l\u2019incursion r\u00e9cente de TikTok dans l\u2019exp\u00e9rimentation du contenu vid\u00e9o long format.    <\/p><p>De mani\u00e8re surprenante, Meta, la soci\u00e9t\u00e9 m\u00e8re d\u2019Instagram, dispose du moteur de recommandation bas\u00e9 sur l\u2019IA de Meta pour remercier l\u2019\u00e9lan observ\u00e9 dans le rapport financier du troisi\u00e8me trimestre d\u2019Instagram. Mark Zuckerberg a r\u00e9v\u00e9l\u00e9 que Reels a contribu\u00e9 \u00e0 une augmentation remarquable de \u00ab plus \u00bb 40 % du temps pass\u00e9 sur Instagram. L\u2019int\u00e9gration de l\u2019intelligence artificielle a jou\u00e9 un r\u00f4le crucial dans la d\u00e9couvrabilit\u00e9 et l\u2019engagement des Reels, marquant un changement de paradigme dans le comportement des utilisateurs. Malgr\u00e9 une r\u00e9sistance initiale au fil algorithmique d\u2019Instagram, les donn\u00e9es soulignent son r\u00f4le d\u00e9terminant dans le succ\u00e8s de Reels.   <\/p><p>\u00c0 l\u2019avenir, la trajectoire sugg\u00e8re que l\u2019\u00e9lan acquis par Reels est sur le point de se prolonger jusqu\u2019en 2024, annon\u00e7ant une r\u00e9surgence potentielle pour les \u00ab grands m\u00e9dias \u00bb. Cette analyse compl\u00e8te souligne non seulement l\u2019\u00e9volution du paysage des pr\u00e9f\u00e9rences des adolescents en mati\u00e8re de m\u00e9dias sociaux, mais fournit \u00e9galement des informations strat\u00e9giques aux marketeurs et aux parties prenantes de l\u2019industrie qui naviguent sur ce terrain dynamique. <\/p><p>Source: <a href=\"https:\/\/www.forrester.com\/blogs\/tiktok-usage-plateaus-among-us-gen-z-teens\/\">Forrester<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le paysage de l\u2019engagement des adolescents sur TikTok, g\u00e9ant des r\u00e9seaux sociaux, conna\u00eet de l\u00e9g\u00e8res \u00e9volutions, comme le r\u00e9v\u00e8le l\u2019\u00e9tude Youth Survey 2023 de Forrester. Bien que l\u2019utilisation hebdomadaire de TikTok chez les adolescents de la g\u00e9n\u00e9ration Z ait l\u00e9g\u00e8rement diminu\u00e9, passant de 69 % en 2022 \u00e0 68 % en 2023, la plateforme conserve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[128],"class_list":["post-243830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9crypter un paysage en mutation : l\u2019engagement des adolescents sur TikTok reste solide malgr\u00e9 l\u2019\u00e9volution des tendances des r\u00e9seaux sociaux - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/decrypter-un-paysage-en-mutation-lengagement-des-adolescents-sur-tiktok-reste-solide-malgre-levolution-des-tendances-des-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9crypter un paysage en mutation : l\u2019engagement des adolescents sur TikTok reste solide malgr\u00e9 l\u2019\u00e9volution des tendances des r\u00e9seaux sociaux - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Le paysage de l\u2019engagement des adolescents sur TikTok, g\u00e9ant des r\u00e9seaux sociaux, conna\u00eet de l\u00e9g\u00e8res \u00e9volutions, comme le r\u00e9v\u00e8le l\u2019\u00e9tude Youth Survey 2023 de Forrester. 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