{"id":244261,"date":"2023-10-02T12:20:00","date_gmt":"2023-10-02T12:20:00","guid":{"rendered":"https:\/\/new.adkomo.com\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/"},"modified":"2026-04-27T11:25:41","modified_gmt":"2026-04-27T11:25:41","slug":"x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/","title":{"rendered":"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires"},"content":{"rendered":"\n<p>Au milieu d\u2019une baisse significative de 59 % des revenus publicitaires, <a href=\"https:\/\/twitter.com\/\" title=\"X\">X<\/a>, anciennement connu sous le nom de Twitter, a pris une d\u00e9cision strat\u00e9gique pour externaliser la vente d\u2019une partie de son espace publicitaire en s\u2019associant avec le <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2404190?hl=en-GB\" title=\"r&#xE9;seau Google Display\">r\u00e9seau Google Display.<\/a> Cette collaboration vise \u00e0 revitaliser les revenus publicitaires de X, et elle pr\u00e9sente des opportunit\u00e9s intrigantes pour les annonceurs cherchant \u00e0 interagir avec la base d\u2019utilisateurs \u00e9tendue de X de plus de 200 millions d\u2019utilisateurs actifs quotidiens. Cependant, il est important de noter que X ne met pas en \u0153uvre les m\u00eames directives publicitaires strictes et pratiques de placement de contenu que d\u2019autres plateformes, ce qui pourrait potentiellement exposer des campagnes \u00e0 du contenu non restreint ou r\u00e9pr\u00e9hensible.  <\/p>\n\n<p><strong>Pourquoi c\u2019est important :<\/strong><\/p>\n\n<p>Ce partenariat offre aux annonceurs une opportunit\u00e9 pr\u00e9cieuse de se connecter avec l\u2019audience \u00e9tendue et tr\u00e8s engag\u00e9e de X gr\u00e2ce \u00e0 la configuration famili\u00e8re des campagnes et aux outils de ciblage fournis par les campagnes Google Ads Display. Cependant, en raison des directives de contenu relativement laxistes d\u2019X, il existe un risque que vos campagnes apparaissent aux c\u00f4t\u00e9s de contenus qui ne correspondent pas aux valeurs ou au message de votre marque. <\/p>\n\n<p><strong>Pourquoi Maintenant ?<\/strong><\/p>\n\n<p>La d\u00e9cision de X d\u2019externaliser les ventes publicitaires fait suite \u00e0 une baisse remarquable de 59 % des revenus publicitaires aux \u00c9tats-Unis, une tendance qui a consid\u00e9rablement impact\u00e9 la rentabilit\u00e9 de la plateforme. En 2022, 90 % des revenus de X provenaient de la publicit\u00e9. En r\u00e9ponse \u00e0 cette tendance inqui\u00e9tante, X a pris une s\u00e9rie de mesures strat\u00e9giques, dont la nomination de Linda Yaccarino au poste de PDG en mai. Maintenant, en collaborant avec l\u2019un des mastodontes de l\u2019industrie publicitaire, Google, X vise \u00e0 relever ses d\u00e9fis en mati\u00e8re de revenus publicitaires.   <\/p>\n\n<p><strong>Le Pouvoir de cette Collaboration :<\/strong><\/p>\n\n<p>Tom Ruff, responsable des r\u00e9seaux sociaux chez l\u2019agence de marketing num\u00e9rique Journey Further, a soulign\u00e9 l\u2019immense potentiel de ce partenariat, qui d\u00e9pend de la mani\u00e8re dont le partage de donn\u00e9es entre les deux entreprises est g\u00e9r\u00e9. Il a soulign\u00e9 l\u2019importance pour Google de combiner ses donn\u00e9es avec X, cr\u00e9ant potentiellement une base de donn\u00e9es marketing extraordinairement puissante. Cette synergie pourrait potentiellement r\u00e9volutionner le parcours des utilisateurs dans les campagnes de recherche et d\u2019affichage. Cependant, Ruff a averti que des campagnes et des donn\u00e9es disjointes pourraient nuire \u00e0 la performance globale, soulignant l\u2019importance d\u2019une utilisation coh\u00e9rente des donn\u00e9es.   <\/p>\n\n<p><strong>La perspective de Google :<\/strong><\/p>\n\n<p>Un porte-parole de Google a clarifi\u00e9 la nature du partenariat, expliquant que X a choisi de mon\u00e9tiser son fil d\u2019accueil avec Google Ad Manager, refl\u00e9tant une tendance observ\u00e9e parmi plusieurs applications sociales et sites web. La collaboration offre aux annonceurs l\u2019opportunit\u00e9 d\u2019atteindre un public plus large, mais ils conservent la libert\u00e9 de s\u00e9lectionner les sites et applications sp\u00e9cifiques sur lesquels leurs annonces seront diffus\u00e9es. Google a insist\u00e9 sur le fait que tout \u00e9diteur participant \u00e0 un tel partenariat doit respecter ses propres politiques afin de s\u2019assurer que les placements publicitaires sont conformes aux normes et pratiques acceptables.  <\/p>\n\n<p>Source : <a href=\"https:\/\/searchengineland.com\/x-twitter-google-display-network-432724\" title=\"Search Engine Land\">Search Engine Land<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au milieu d\u2019une baisse significative de 59 % des revenus publicitaires, X, anciennement connu sous le nom de Twitter, a pris une d\u00e9cision strat\u00e9gique pour externaliser la vente d\u2019une partie de son espace publicitaire en s\u2019associant avec le r\u00e9seau Google Display. Cette collaboration vise \u00e0 revitaliser les revenus publicitaires de X, et elle pr\u00e9sente des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[131],"class_list":["post-244261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-publicite-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Au milieu d\u2019une baisse significative de 59 % des revenus publicitaires, X, anciennement connu sous le nom de Twitter, a pris une d\u00e9cision strat\u00e9gique pour externaliser la vente d\u2019une partie de son espace publicitaire en s\u2019associant avec le r\u00e9seau Google Display. Cette collaboration vise \u00e0 revitaliser les revenus publicitaires de X, et elle pr\u00e9sente des [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/\" \/>\n<meta property=\"og:site_name\" content=\"Adkomo\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T12:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T11:25:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1410\" \/>\n\t<meta property=\"og:image:height\" content=\"971\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marketing_new\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketing_new\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/\"},\"author\":{\"name\":\"marketing_new\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826\"},\"headline\":\"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires\",\"datePublished\":\"2023-10-02T12:20:00+00:00\",\"dateModified\":\"2026-04-27T11:25:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/\"},\"wordCount\":555,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg\",\"keywords\":[\"Publicit\u00e9 Social\"],\"articleSection\":[\"Actualit\u00e9s du secteur\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/\",\"url\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/\",\"name\":\"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires - Adkomo\",\"isPartOf\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg\",\"datePublished\":\"2023-10-02T12:20:00+00:00\",\"dateModified\":\"2026-04-27T11:25:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#primaryimage\",\"url\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg\",\"contentUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg\",\"width\":1410,\"height\":971},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adkomo.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#website\",\"url\":\"https:\/\/www.adkomo.com\/fr\/\",\"name\":\"Adkomo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adkomo.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#organization\",\"name\":\"Adkomo\",\"url\":\"https:\/\/www.adkomo.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/04\/Adkomo-logo.svg\",\"contentUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/04\/Adkomo-logo.svg\",\"caption\":\"Adkomo\"},\"image\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826\",\"name\":\"marketing_new\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g\",\"caption\":\"marketing_new\"},\"sameAs\":[\"https:\/\/www.adkomo.com\"],\"url\":\"https:\/\/www.adkomo.com\/fr\/author\/marketing_new\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires - Adkomo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/","og_locale":"fr_FR","og_type":"article","og_title":"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires - Adkomo","og_description":"Au milieu d\u2019une baisse significative de 59 % des revenus publicitaires, X, anciennement connu sous le nom de Twitter, a pris une d\u00e9cision strat\u00e9gique pour externaliser la vente d\u2019une partie de son espace publicitaire en s\u2019associant avec le r\u00e9seau Google Display. Cette collaboration vise \u00e0 revitaliser les revenus publicitaires de X, et elle pr\u00e9sente des [&hellip;]","og_url":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/","og_site_name":"Adkomo","article_published_time":"2023-10-02T12:20:00+00:00","article_modified_time":"2026-04-27T11:25:41+00:00","og_image":[{"width":1410,"height":971,"url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg","type":"image\/jpeg"}],"author":"marketing_new","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"marketing_new","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#article","isPartOf":{"@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/"},"author":{"name":"marketing_new","@id":"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826"},"headline":"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires","datePublished":"2023-10-02T12:20:00+00:00","dateModified":"2026-04-27T11:25:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/"},"wordCount":555,"commentCount":0,"publisher":{"@id":"https:\/\/www.adkomo.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg","keywords":["Publicit\u00e9 Social"],"articleSection":["Actualit\u00e9s du secteur"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/","url":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/","name":"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires - Adkomo","isPartOf":{"@id":"https:\/\/www.adkomo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#primaryimage"},"image":{"@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg","datePublished":"2023-10-02T12:20:00+00:00","dateModified":"2026-04-27T11:25:41+00:00","breadcrumb":{"@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#primaryimage","url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg","contentUrl":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/claudio-schwarz-FMJAYeRwtDY-unsplash-1.jpg","width":1410,"height":971},{"@type":"BreadcrumbList","@id":"https:\/\/www.adkomo.com\/fr\/x-twitter-sassocie-a-google-ad-manager-pour-augmenter-les-revenus-publicitaires\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adkomo.com\/fr\/"},{"@type":"ListItem","position":2,"name":"X (Twitter) s\u2019associe \u00e0 Google Ad Manager pour augmenter les revenus publicitaires"}]},{"@type":"WebSite","@id":"https:\/\/www.adkomo.com\/fr\/#website","url":"https:\/\/www.adkomo.com\/fr\/","name":"Adkomo","description":"","publisher":{"@id":"https:\/\/www.adkomo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adkomo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.adkomo.com\/fr\/#organization","name":"Adkomo","url":"https:\/\/www.adkomo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.adkomo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/04\/Adkomo-logo.svg","contentUrl":"https:\/\/www.adkomo.com\/wp-content\/uploads\/2025\/04\/Adkomo-logo.svg","caption":"Adkomo"},"image":{"@id":"https:\/\/www.adkomo.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826","name":"marketing_new","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56fa9e57fb50ba30eb12d5f4c19bd679275a766bf411aefb60daa499a79c5d32?s=96&d=mm&r=g","caption":"marketing_new"},"sameAs":["https:\/\/www.adkomo.com"],"url":"https:\/\/www.adkomo.com\/fr\/author\/marketing_new\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/posts\/244261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/comments?post=244261"}],"version-history":[{"count":1,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/posts\/244261\/revisions"}],"predecessor-version":[{"id":244263,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/posts\/244261\/revisions\/244263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/media\/244262"}],"wp:attachment":[{"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/media?parent=244261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/categories?post=244261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adkomo.com\/fr\/wp-json\/wp\/v2\/tags?post=244261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}