{"id":244295,"date":"2023-09-26T11:42:00","date_gmt":"2023-09-26T11:42:00","guid":{"rendered":"https:\/\/new.adkomo.com\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/"},"modified":"2026-04-27T13:57:27","modified_gmt":"2026-04-27T13:57:27","slug":"le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/","title":{"rendered":"Le pari des 19 milliards d\u2019Apple : pourquoi la \u00ab recherche Apple \u00bb ne d\u00e9fie pas Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"244295\" class=\"elementor elementor-244295 elementor-3398\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-578fc986 e-flex e-con-boxed e-con e-parent\" data-id=\"578fc986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad653b9 elementor-widget elementor-widget-text-editor\" data-id=\"4ad653b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Les rapports d\u2019une \u00ab recherche Apple \u00bb rivalisant avec Google ont \u00e9t\u00e9 annul\u00e9s, car Apple affirme que son accord existant avec Google sert mieux ses utilisateurs. Eddy Cue, le vice-pr\u00e9sident des services d\u2019Apple, doit t\u00e9moigner dans un proc\u00e8s f\u00e9d\u00e9ral antitrust, affirmant que \u00ab Apple Search \u00bb n\u2019est pas \u00e0 l\u2019horizon en raison de l\u2019efficacit\u00e9 de son partenariat avec Google. <\/p>\n\n<p>Cue a jou\u00e9 un r\u00f4le central dans la n\u00e9gociation de l\u2019accord de plusieurs milliards de dollars entre Apple et Google, un processus complexe qui s\u2019est \u00e9tendu sur quatre mois de n\u00e9gociations quotidiennes intensives.<\/p>\n<figure id=\"attachment_221900\" aria-describedby=\"caption-attachment-221900\" style=\"width: 259px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-221900\" src=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/apple_search_ads-259x300.png\" alt=\"\" width=\"259\" height=\"300\"><figcaption id=\"caption-attachment-221900\" class=\"wp-caption-text\">Publicit\u00e9s de recherche Apple<\/figcaption><\/figure>\n\n<p><strong>La Signification du T\u00e9moignage de Cue<\/strong><\/p>\n\n<p>Le d\u00e9partement de la Justice des \u00c9tats-Unis soutient que l\u2019accord entre Google et Apple pour \u00eatre le moteur de recherche par d\u00e9faut sur ses appareils a cr\u00e9\u00e9 un terrain de jeu in\u00e9gal, emp\u00eachant les moteurs de recherche rivaux de rivaliser sur un pied d\u2019\u00e9galit\u00e9. Le t\u00e9moignage de Cue met en lumi\u00e8re les subtilit\u00e9s de la relation entre Google et Apple. <\/p>\n\n<p><strong>Le pacte Apple-Google<\/strong><\/p>\n\n<p>Selon les termes de leur accord, Google paie Apple environ 10 milliards de dollars par an pour rester le moteur de recherche par d\u00e9faut sur les appareils Apple. En outre, Google partage les revenus publicitaires avec Apple, ce qui constitue l\u2019une de ses d\u00e9penses les plus importantes. Apple classe ces revenus provenant de Google comme des revenus publicitaires au sein de sa division de services, s\u2019\u00e9levant \u00e0 un montant stup\u00e9fiant de 78,1 milliards de dollars de ventes au cours de l\u2019exercice financier 2022 d\u2019Apple.  <\/p>\n\n<p>Selon les estimations de l\u2019analyste de Bernstein Toni Sacconaghi, les paiements de Google \u00e0 Apple pourraient atteindre 19 milliards de dollars au cours de l\u2019exercice fiscal actuel.<\/p>\n\n<p><strong>Pourquoi Google reste le moteur de recherche par d\u00e9faut d\u2019Apple<\/strong><\/p>\n\n<p>Cue devrait attester que Google a \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme moteur de recherche par d\u00e9faut d\u2019Apple parce qu\u2019il s\u2019agit du meilleur choix. Il pr\u00e9cisera \u00e9galement qu\u2019Apple maintient des accords financiers avec d\u2019autres moteurs de recherche, dont Yahoo, Microsoft Bing, DuckDuckGo et Ecosia, en plus de Google. <\/p>\n\n<p>En outre, Cue soulignera que les utilisateurs d\u2019Apple ayant Google comme moteur de recherche par d\u00e9faut peuvent facilement le changer, un point repris par l\u2019avocat principal de Google, John Schmidtlein.<\/p>\n\n<p>Cependant, le fondateur et PDG de DuckDuckGo, Gabriel Weinberg, a exprim\u00e9 des inqui\u00e9tudes devant les tribunaux quant au fait que le changement de moteur de recherche par d\u00e9faut est plus difficile que n\u00e9cessaire, ce qui conduit souvent les utilisateurs \u00e0 revenir vers Google s\u2019ils n\u2019agissent pas.<\/p>\n\n<p><strong>T\u00e9moignages et d\u00e9fense de Google<\/strong><\/p>\n\n<p>Eddy Cue est le deuxi\u00e8me dirigeant d\u2019Apple \u00e0 t\u00e9moigner, apr\u00e8s John Giannandrea, directeur de l\u2019IA chez Apple (et ancien dirigeant de Google). Le t\u00e9moignage de Giannandrea a eu lieu principalement dans une salle d\u2019audience ferm\u00e9e, avec peu de d\u00e9tails accessibles au public. <\/p>\n\n<p>La d\u00e9fense de Google repose sur l\u2019argument selon lequel sa domination en mati\u00e8re de recherche (avec une part de march\u00e9 de 90 %) d\u00e9coule de la fourniture d\u2019un produit sup\u00e9rieur, plut\u00f4t que d\u2019arrangements financiers injustes favorisant ses rivaux.<\/p>\n\n<p>En revanche, Google met l\u2019accent sur l\u2019inclusion de Bing de Microsoft comme moteur de recherche par d\u00e9faut sur le syst\u00e8me d\u2019exploitation Windows, ce qui n\u2019a pas am\u00e9lior\u00e9 significativement la position de march\u00e9 de Bing.<\/p>\n\n<p><strong>Une longue histoire de sp\u00e9culations sur la recherche d\u2019Apple<\/strong><\/p>\n\n<p>Des rumeurs selon lesquelles Apple entrerait dans l\u2019ar\u00e8ne de la recherche ont fait surface p\u00e9riodiquement, avec des suggestions d\u2019un moteur de recherche Apple qui n\u2019ont \u00e9merg\u00e9 que r\u00e9cemment en mai 2022. Bien que ces sp\u00e9culations persistent, il est possible qu\u2019Apple les exploite dans des n\u00e9gociations avec Google pour obtenir des conditions financi\u00e8res plus favorables. N\u00e9anmoins, il semble que les d\u00e9buts d\u2019un moteur de recherche Apple ne se fassent pas avant plusieurs ann\u00e9es, si tant est qu\u2019ils se concr\u00e9tisent.  <\/p>\n\n<p>Source : <a title=\"Search Engine Land\" href=\"https:\/\/searchengineland.com\/apple-has-no-plans-to-make-a-google-rival-432474\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les rapports d\u2019une \u00ab recherche Apple \u00bb rivalisant avec Google ont \u00e9t\u00e9 annul\u00e9s, car Apple affirme que son accord existant avec Google sert mieux ses utilisateurs. Eddy Cue, le vice-pr\u00e9sident des services d\u2019Apple, doit t\u00e9moigner dans un proc\u00e8s f\u00e9d\u00e9ral antitrust, affirmant que \u00ab Apple Search \u00bb n\u2019est pas \u00e0 l\u2019horizon en raison de l\u2019efficacit\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[116,107,125],"class_list":["post-244295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-publicite-en-ligne","tag-publicite-pour-applications-mobiles","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le pari des 19 milliards d\u2019Apple : pourquoi la \u00ab recherche Apple \u00bb ne d\u00e9fie pas Google - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le pari des 19 milliards d\u2019Apple : pourquoi la \u00ab recherche Apple \u00bb ne d\u00e9fie pas Google - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Les rapports d\u2019une \u00ab recherche Apple \u00bb rivalisant avec Google ont \u00e9t\u00e9 annul\u00e9s, car Apple affirme que son accord existant avec Google sert mieux ses utilisateurs. Eddy Cue, le vice-pr\u00e9sident des services d\u2019Apple, doit t\u00e9moigner dans un proc\u00e8s f\u00e9d\u00e9ral antitrust, affirmant que \u00ab Apple Search \u00bb n\u2019est pas \u00e0 l\u2019horizon en raison de l\u2019efficacit\u00e9 de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Adkomo\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-26T11:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T13:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/pexels-harry-cunningham-harrydigital-3508089-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1410\" \/>\n\t<meta property=\"og:image:height\" content=\"971\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marketing_new\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketing_new\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/\"},\"author\":{\"name\":\"marketing_new\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/#\/schema\/person\/7644795dc0eb395ebe1f8c4b3bc03826\"},\"headline\":\"Le pari des 19 milliards d\u2019Apple : pourquoi la \u00ab recherche Apple \u00bb ne d\u00e9fie pas Google\",\"datePublished\":\"2023-09-26T11:42:00+00:00\",\"dateModified\":\"2026-04-27T13:57:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/\"},\"wordCount\":721,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/pexels-harry-cunningham-harrydigital-3508089-1.jpg\",\"keywords\":[\"Publicit\u00e9 en Ligne\",\"Publicit\u00e9 pour Applications Mobiles\",\"Search\"],\"articleSection\":[\"Actualit\u00e9s du secteur\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/\",\"url\":\"https:\/\/www.adkomo.com\/fr\/le-pari-des-19-milliards-dapple-pourquoi-la-recherche-apple-ne-defie-pas-google\/\",\"name\":\"Le pari des 19 milliards d\u2019Apple : pourquoi la \u00ab recherche Apple \u00bb ne d\u00e9fie pas Google - 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