{"id":244442,"date":"2023-09-19T09:54:00","date_gmt":"2023-09-19T09:54:00","guid":{"rendered":"https:\/\/new.adkomo.com\/pinterest-devoile-8-outils-publicitaires-innovants-pour-ameliorer-lengagement-de-la-marque\/"},"modified":"2026-04-28T07:35:31","modified_gmt":"2026-04-28T07:35:31","slug":"pinterest-devoile-8-outils-publicitaires-innovants-pour-ameliorer-lengagement-de-la-marque","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/pinterest-devoile-8-outils-publicitaires-innovants-pour-ameliorer-lengagement-de-la-marque\/","title":{"rendered":"Pinterest d\u00e9voile 8 outils publicitaires innovants pour am\u00e9liorer l\u2019engagement de la marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"244442\" class=\"elementor elementor-244442 elementor-3405\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c60bc15 e-flex e-con-boxed e-con e-parent\" data-id=\"1c60bc15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38d89366 elementor-widget elementor-widget-text-editor\" data-id=\"38d89366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: #ffffff;\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> a r\u00e9cemment lanc\u00e9 un ensemble d\u2019outils publicitaires remani\u00e9s et nouveaux con\u00e7us pour aider les marques \u00e0 \u00e9tablir des liens plus forts avec la base d\u2019utilisateurs de Pinterest. Ces outils visent \u00e0 am\u00e9liorer l\u2019exp\u00e9rience utilisateur globale sur la plateforme, de la d\u00e9couverte initiale \u00e0 la prise de d\u00e9cision et \u00e0 l\u2019action, en fournissant aux annonceurs des moyens puissants d\u2019interagir avec l\u2019audience Pinterest. Voici un tour d\u2019horizon des principales mises \u00e0 jour de produits publicitaires que vous devriez conna\u00eetre :  <\/p>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Extension de la Mise en Avant des Produits <\/strong>: Premiere Spotlight permet d\u00e9sormais aux marques d\u2019\u00eatre les seules propri\u00e9taires de placements publicitaires premium sur Pinterest, au-del\u00e0 de la recherche et jusqu\u2019au fil des pages personnelles. Cette fonctionnalit\u00e9 est disponible dans plusieurs pays.  <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-222468\" src=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/premier-spotlight-267x300.png\" alt=\"\" width=\"400\" height=\"450\"><\/p>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Annonces Vitrines <\/strong>: une nouvelle solution publicitaire interactive qui permet aux utilisateurs de parcourir les images de marque pour une exp\u00e9rience de marque immersive.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-222459\" src=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/showcase-ads-1024x733.png\" alt=\"\" width=\"500\" height=\"358\"><\/p>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Annonces de Quiz <\/strong>: Offering improved personalization through quizzes with up to three questions, guiding users toward informed decisions and valuable purchases.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-222458\" src=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/quiz-ad-300x216.png\" alt=\"\" width=\"500\" height=\"361\"><\/p>\n<p> <\/p>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Am\u00e9liorations de Business Manager : Le Business Manager de Pinterest, con\u00e7u pour rationaliser les workflows complexes des annonceurs et des agences, b\u00e9n\u00e9ficie de cinq nouvelles fonctionnalit\u00e9s, dont des tableaux de bord d\u2019entreprise complets et des capacit\u00e9s de partage d\u2019audience.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Collages<\/strong> : Les utilisateurs peuvent cr\u00e9er des collections visuelles interactives en m\u00e9langeant des objets \u00e0 partir d\u2019\u00e9pingles, ce qui permet une curation et une exploration plus approfondies.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-222457 aligncenter\" src=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/collage-300x182.png\" alt=\"\" width=\"500\" height=\"303\"><\/p>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Creative Studio:<\/strong> Une nouvelle fonctionnalit\u00e9 qui permet aux marques de g\u00e9n\u00e9rer rapidement des images de style de vie pour les \u00e9pingles produits, ce qui simplifie le processus.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Liens Directs Mobiles : simplifiant le parcours de la d\u00e9couverte \u00e0 l\u2019achat, ce qui permet aux utilisateurs de passer d\u2019une publicit\u00e9 Pinterest au site Web d\u2019un d\u00e9taillant en un seul clic.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Int\u00e9grations eCommerce :<\/strong> Int\u00e9grations avec les applications natives Salesforce Commerce Cloud et Adobe Commerce, s\u2019\u00e9tendant \u00e0 tous les march\u00e9s mon\u00e9tis\u00e9s pour une gestion efficace des catalogues de produits.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Se tenir au courant des derniers outils de Pinterest est essentiel pour les annonceurs, car ils ont le potentiel d\u2019am\u00e9liorer la performance des campagnes, de r\u00e9duire la charge de travail et de gagner du temps. Bill Watkins, Chief Revenue Officer chez Pinterest, a soulign\u00e9 l\u2019engagement de la plateforme en faveur de l\u2019innovation, visant \u00e0 offrir une solution globale aux annonceurs tout au long du parcours consommateur, dans un environnement en ligne positif. <\/p>\n<p><\/p>\n<p><\/p>\n<p>Source : <a title=\"Search Engine Land\" href=\"https:\/\/searchengineland.com\/pinterest-products-new-updated-advertisers-432134\" target=\"_blank\" rel=\"noopener\">Search Engine Land<\/a><\/p>\n<p> <\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pinterest a r\u00e9cemment lanc\u00e9 un ensemble d\u2019outils publicitaires remani\u00e9s et nouveaux con\u00e7us pour aider les marques \u00e0 \u00e9tablir des liens plus forts avec la base d\u2019utilisateurs de Pinterest. Ces outils visent \u00e0 am\u00e9liorer l\u2019exp\u00e9rience utilisateur globale sur la plateforme, de la d\u00e9couverte initiale \u00e0 la prise de d\u00e9cision et \u00e0 l\u2019action, en fournissant aux annonceurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[119,92,116,113,107],"class_list":["post-244442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-programmatique","tag-publicite-display","tag-publicite-en-ligne","tag-publicite-native","tag-publicite-pour-applications-mobiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest d\u00e9voile 8 outils publicitaires innovants pour am\u00e9liorer l\u2019engagement de la marque - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/pinterest-devoile-8-outils-publicitaires-innovants-pour-ameliorer-lengagement-de-la-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest d\u00e9voile 8 outils publicitaires innovants pour am\u00e9liorer l\u2019engagement de la marque - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Pinterest a r\u00e9cemment lanc\u00e9 un ensemble d\u2019outils publicitaires remani\u00e9s et nouveaux con\u00e7us pour aider les marques \u00e0 \u00e9tablir des liens plus forts avec la base d\u2019utilisateurs de Pinterest. 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