{"id":244470,"date":"2023-09-12T08:24:00","date_gmt":"2023-09-12T08:24:00","guid":{"rendered":"https:\/\/new.adkomo.com\/reddit-ameliore-la-personnalisation-des-publicites-en-supprimant-loption-de-desinscription-pour-ameliorer-la-pertinence\/"},"modified":"2026-04-28T08:12:54","modified_gmt":"2026-04-28T08:12:54","slug":"reddit-ameliore-la-personnalisation-des-publicites-en-supprimant-loption-de-desinscription-pour-ameliorer-la-pertinence","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/reddit-ameliore-la-personnalisation-des-publicites-en-supprimant-loption-de-desinscription-pour-ameliorer-la-pertinence\/","title":{"rendered":"Reddit am\u00e9liore la personnalisation des publicit\u00e9s, en supprimant l\u2019option de d\u00e9sinscription pour am\u00e9liorer la pertinence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"244470\" class=\"elementor elementor-244470 elementor-3416\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309cc9a1 e-flex e-con-boxed e-con e-parent\" data-id=\"309cc9a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e41a587 elementor-widget elementor-widget-text-editor\" data-id=\"2e41a587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><a href=\"https:\/\/www.reddit.com\">Reddit<\/a> conna\u00eet un changement important dans sa strat\u00e9gie publicitaire en supprimant la possibilit\u00e9 de se d\u00e9sabonner de la personnalisation des publicit\u00e9s en fonction de l\u2019activit\u00e9 des utilisateurs au sein de la plateforme. Bien que ce changement n\u2019entra\u00eenera pas une augmentation de la fr\u00e9quence des publicit\u00e9s, les utilisateurs peuvent s\u2019attendre \u00e0 des publicit\u00e9s plus pr\u00e9cises et adapt\u00e9es. Bien que les \u00ab pays s\u00e9lectionn\u00e9s \u00bb conserveront des contr\u00f4les de d\u00e9sinscription pour les utilisateurs de Reddit, les r\u00e9gions sp\u00e9cifiques mettant en \u0153uvre ces contr\u00f4les n\u2019ont pas \u00e9t\u00e9 officiellement divulgu\u00e9es.  <\/p>\n<figure id=\"attachment_221912\" aria-describedby=\"caption-attachment-221912\" style=\"width: 423px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-221912\" src=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2023\/10\/Reddit-Ad-Personnalization-300x197.webp\" alt=\"Personnalisation de la Publicit\u00e9 Reddit\" width=\"423\" height=\"277\"><figcaption id=\"caption-attachment-221912\" class=\"wp-caption-text\">Personnalisation de la Publicit\u00e9 Reddit<\/figcaption><\/figure>\n\n<p><strong>Pourquoi c&rsquo;est Important<\/strong><\/p>\n\n<p>Cet ajustement permet aux algorithmes de Reddit de faire des pr\u00e9dictions plus pr\u00e9cises sur les publicit\u00e9s susceptibles de r\u00e9sonner le plus efficacement aupr\u00e8s des utilisateurs, offrant ainsi aux marques une opportunit\u00e9 pr\u00e9cieuse d\u2019atteindre une base de consommateurs \u00e0 plus forte valeur ajout\u00e9e. Les annonceurs doivent saisir cette opportunit\u00e9 pour se connecter avec leur public cible, am\u00e9liorer l\u2019efficacit\u00e9 de leurs campagnes, r\u00e9duire les co\u00fbts et augmenter les taux d\u2019engagement et de conversion. <\/p>\n\n<p><strong>Le Timing est la Cl\u00e9<\/strong><\/p>\n\n<p>Le PDG de Reddit, Steve Huffman, a soulign\u00e9 l\u2019importance croissante de la mon\u00e9tisation pour la plateforme en juin, d\u00e9clarant : \u00ab Atteindre le seuil de rentabilit\u00e9 est une priorit\u00e9 pour nous dans tous les climats. \u00bb Cette modification strat\u00e9gique permet \u00e0 Reddit d\u2019identifier efficacement les audiences pertinentes, facilitant ainsi la diffusion de publicit\u00e9s aupr\u00e8s des consommateurs les plus int\u00e9ress\u00e9s et rendant la plateforme plus attrayante pour les annonceurs. <\/p>\n\n<p><strong>D\u00e9sabonnement bas\u00e9 sur la Cat\u00e9gorie<\/strong><\/p>\n\n<p>De plus, Reddit offre aux utilisateurs la possibilit\u00e9 de voir moins de publicit\u00e9s dans des cat\u00e9gories sp\u00e9cifiques, notamment l\u2019alcool, les rencontres amoureuses, les jeux d\u2019argent, la grossesse et la parentalit\u00e9, ainsi que la perte de poids. La plateforme utilise une combinaison de balisage manuel et d\u2019apprentissage automatique pour cat\u00e9goriser les publicit\u00e9s. Bien que la mise en \u0153uvre initiale puisse ne pas atteindre une pr\u00e9cision de 100 %, Reddit s\u2019engage \u00e0 affiner le processus.  <\/p>\n\n<p><strong>Basculer la Consolidation<\/strong><\/p>\n\n<p>En conjonction avec les changements mentionn\u00e9s ci-dessus, Reddit consolide deux bascules dans un seul param\u00e8tre de pr\u00e9f\u00e9rences d\u2019emplacement, simplifiant ainsi la personnalisation des fils et recommandations des utilisateurs. Il n\u2019est pas certain que ces param\u00e8tres affectent de mani\u00e8re inh\u00e9rente les suggestions de publications, et la disponibilit\u00e9 d\u2019une option pour les d\u00e9sactiver n\u2019a pas encore \u00e9t\u00e9 confirm\u00e9e. <\/p>\n\n<p><strong>Analyses de Reddit<\/strong><\/p>\n\n<p>Le responsable de la protection de la vie priv\u00e9e chez Reddit, connu sous le pseudonyme \u00ab snoo-tuh \u00bb (Reddit garde les identit\u00e9s des administrateurs confidentielles), a fait part de l\u2019approche minimaliste de la plateforme en mati\u00e8re de collecte d\u2019informations personnelles, d\u00e9clarant : \u00ab Reddit n\u00e9cessite tr\u00e8s peu d\u2019informations personnelles, et nous aimons que cela soit ainsi. Nos annonceurs se basent plut\u00f4t sur l\u2019activit\u00e9 sur la plateforme &#8211; les communaut\u00e9s que vous rejoignez, quittez, votez pour, votez contre et d\u2019autres signaux &#8211; pour avoir une id\u00e9e de ce qui pourrait vous int\u00e9resser \u00bb. De plus, \u00ab la grande majorit\u00e9 des redditors ne verront aucun changement dans leurs publicit\u00e9s sur Reddit. Pour les utilisateurs qui se sont pr\u00e9c\u00e9demment d\u00e9sabonn\u00e9s de la personnalisation bas\u00e9e sur l\u2019activit\u00e9 Reddit, cette modification n\u2019entra\u00eenera pas l\u2019affichage de publicit\u00e9s suppl\u00e9mentaires ni le partage d\u2019activit\u00e9s sur la plateforme avec des annonceurs. Cela permet \u00e0 nos mod\u00e8les de mieux pr\u00e9dire quelle annonce peut \u00eatre la plus pertinente pour vous \u00bb. <\/p>\n\n<p>En r\u00e9sum\u00e9, la d\u00e9cision de Reddit d\u2019am\u00e9liorer la personnalisation des annonces en supprimant l\u2019option de d\u00e9sinscription refl\u00e8te l\u2019engagement de la plateforme \u00e0 offrir aux utilisateurs des exp\u00e9riences publicitaires plus personnalis\u00e9es et engageantes, tout en renfor\u00e7ant son attrait pour les annonceurs cherchant \u00e0 se connecter plus efficacement avec leurs publics cibles.<\/p>\n\n<p>Source: <a title=\"Business of Apps\" href=\"https:\/\/www.businessofapps.com\/news\/77-of-retailers-believe-apps-drive-store-and-website-traffic\/\" target=\"_blank\" rel=\"noopener\">Business of Apps<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reddit conna\u00eet un changement important dans sa strat\u00e9gie publicitaire en supprimant la possibilit\u00e9 de se d\u00e9sabonner de la personnalisation des publicit\u00e9s en fonction de l\u2019activit\u00e9 des utilisateurs au sein de la plateforme. Bien que ce changement n\u2019entra\u00eenera pas une augmentation de la fr\u00e9quence des publicit\u00e9s, les utilisateurs peuvent s\u2019attendre \u00e0 des publicit\u00e9s plus pr\u00e9cises et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":244471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[113,107],"class_list":["post-244470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-publicite-native","tag-publicite-pour-applications-mobiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reddit am\u00e9liore la personnalisation des publicit\u00e9s, en supprimant l\u2019option de d\u00e9sinscription pour am\u00e9liorer la pertinence - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/reddit-ameliore-la-personnalisation-des-publicites-en-supprimant-loption-de-desinscription-pour-ameliorer-la-pertinence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit am\u00e9liore la personnalisation des publicit\u00e9s, en supprimant l\u2019option de d\u00e9sinscription pour am\u00e9liorer la pertinence - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Reddit conna\u00eet un changement important dans sa strat\u00e9gie publicitaire en supprimant la possibilit\u00e9 de se d\u00e9sabonner de la personnalisation des publicit\u00e9s en fonction de l\u2019activit\u00e9 des utilisateurs au sein de la plateforme. 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