{"id":244579,"date":"2023-07-26T15:19:35","date_gmt":"2023-07-26T15:19:35","guid":{"rendered":"https:\/\/new.adkomo.com\/profitez-des-opportunites-de-marketing-dapplications-pendant-la-coupe-du-monde-de-basketball-masculin-2023\/"},"modified":"2026-04-28T10:01:21","modified_gmt":"2026-04-28T10:01:21","slug":"profitez-des-opportunites-de-marketing-dapplications-pendant-la-coupe-du-monde-de-basketball-masculin-2023","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/profitez-des-opportunites-de-marketing-dapplications-pendant-la-coupe-du-monde-de-basketball-masculin-2023\/","title":{"rendered":"Profitez des opportunit\u00e9s de marketing d’Applications pendant la Coupe du Monde de Basketball Masculin 2023 !"},"content":{"rendered":"\t\t
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Une opportunit\u00e9 en or pour les sp\u00e9cialistes du marketing d’applications
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La Coupe du Monde de Basketball Masculin 2023, organis\u00e9e par les Philippines, le Japon et l’Indon\u00e9sie, approche \u00e0 grands pas et d\u00e9butera en ao\u00fbt. Cet \u00e9v\u00e9nement exceptionnel r\u00e9unira l’\u00e9lite du basketball masculin et attirera l’attention du monde entier. Ce tournoi spectaculaire promet non seulement des matchs passionnants, mais aussi une occasion unique pour les sp\u00e9cialistes du marketing d’applications de toucher de nouveaux publics et d’accro\u00eetre l’engagement des utilisateurs.<\/strong>


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Chez Adkomo, nous sommes conscients de l’impact consid\u00e9rable qu’un \u00e9v\u00e9nement mondial de cette ampleur peut avoir sur diff\u00e9rents segments d’applications. Dans cet article, nous identifierons les cat\u00e9gories d’applications susceptibles de tirer le meilleur parti de la Coupe du Monde de Basketball Masculin 2023, mettrons en lumi\u00e8re les pays pr\u00e9sentant un fort potentiel marketing pour les applications et pr\u00e9senterons des donn\u00e9es et des analyses pertinentes \u00e0 l’appui de nos affirmations <\/strong>.


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Applications de Sport :<\/mark><\/h3>\n

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La Coupe du monde de basketball masculin repr\u00e9sente une opportunit\u00e9 exceptionnelle pour les applications sportives, avec une augmentation pr\u00e9vue de 45 % des t\u00e9l\u00e9chargements et une hausse de 30 % de l’engagement des utilisateurs<\/strong><\/mark> pendant l’\u00e9v\u00e9nement (data.ai<\/a>). Les fans seront \u00e0 la recherche de diffusions en direct, d’actualit\u00e9s et de contenus immersifs qui leur permettront de vivre pleinement l’action. 




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Les Philippines, le Japon et l’Indon\u00e9sie, en tant que pays h\u00f4tes, devraient conna\u00eetre la plus forte augmentation de l’utilisation des applications sportives, mais d’autres pays de premier plan, tels que les \u00c9tats-Unis, l’Espagne et la France, verront \u00e9galement un engagement<\/strong> accru gr\u00e2ce \u00e0 leurs \u00e9quipes de basketball performantes. <\/mark><\/p>\n

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Applications de Paris et de Sports Fantastiques :<\/mark><\/h3>\n

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Les applications de paris et de jeux de fantasy devraient enregistrer une hausse de 35 % des inscriptions de nouveaux utilisateurs et de 25 % des achats int\u00e9gr\u00e9s<\/mark> pendant la Coupe du monde de basketball masculin (Sensortower<\/a>). Les sp\u00e9cialistes du marketing d’applications auraient int\u00e9r\u00eat \u00e0 se concentrer sur les pays o\u00f9 les paris sont une tradition bien ancr\u00e9e, comme le Royaume-Uni et l’Irlande, pour une meilleure visibilit\u00e9. <\/mark>


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Applications de Voyage et d’H\u00e9bergement :<\/mark><\/h3>\n

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Alors que les passionn\u00e9s de basketball du monde entier convergent vers les Philippines, le Japon et l’Indon\u00e9sie, les applications de voyage et d’h\u00e9bergement peuvent s’attendre \u00e0 une hausse de 20 % des r\u00e9servations <\/strong><\/mark>(Statista<\/a>). Cela offre aux sp\u00e9cialistes du marketing d’applications l’opportunit\u00e9 d’attirer les utilisateurs avec des offres et des promotions exclusives pour leurs projets de voyage. 

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Exp\u00e9riences Locales et Applications de Livraison de Repas :<\/mark><\/h3>\n

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Les supporters assistant aux matchs auront \u00e0 c\u0153ur de d\u00e9couvrir la culture et la gastronomie locales aux Philippines, au Japon et en Indon\u00e9sie. Par cons\u00e9quent, les applications proposant des exp\u00e9riences locales et la livraison de repas devraient anticiper une hausse de 15 % de leur utilisation pendant la Coupe du Monde<\/strong><\/mark> (Euromonitor<\/a>). Les sp\u00e9cialistes du marketing devraient saisir cette opportunit\u00e9 pour promouvoir des exp\u00e9riences locales authentiques et des sp\u00e9cialit\u00e9s culinaires. <\/mark>

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La Coupe du Monde de Basketball Masculin 2023 repr\u00e9sente une opportunit\u00e9 exceptionnelle pour les sp\u00e9cialistes du marketing d’applications de tirer profit de l’engouement mondial suscit\u00e9 par le basketball masculin. En se concentrant sur des cat\u00e9gories d’applications sp\u00e9cifiques et en ciblant les pays manifestant un int\u00e9r\u00eat marqu\u00e9 pour l’\u00e9v\u00e9nement, les sp\u00e9cialistes du marketing peuvent \u00e9laborer des strat\u00e9gies efficaces pour capitaliser sur cet \u00e9v\u00e9nement unique. <\/strong>


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Une opportunit\u00e9 en or pour les sp\u00e9cialistes du marketing d’applications La Coupe du Monde de Basketball Masculin 2023, organis\u00e9e par les Philippines, le Japon et l’Indon\u00e9sie, approche \u00e0 grands pas et d\u00e9butera en ao\u00fbt. Cet \u00e9v\u00e9nement exceptionnel r\u00e9unira l’\u00e9lite du basketball masculin et attirera l’attention du monde entier. Ce tournoi spectaculaire promet non seulement des […]<\/p>\n","protected":false},"author":1,"featured_media":244580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[116,107],"class_list":["post-244579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-publicite-en-ligne","tag-publicite-pour-applications-mobiles"],"yoast_head":"\nProfitez des opportunit\u00e9s de marketing d'Applications pendant la Coupe du Monde de Basketball Masculin 2023 ! - Adkomo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/profitez-des-opportunites-de-marketing-dapplications-pendant-la-coupe-du-monde-de-basketball-masculin-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profitez des opportunit\u00e9s de marketing d'Applications pendant la Coupe du Monde de Basketball Masculin 2023 ! - Adkomo\" \/>\n<meta property=\"og:description\" content=\"Une opportunit\u00e9 en or pour les sp\u00e9cialistes du marketing d’applications La Coupe du Monde de Basketball Masculin 2023, organis\u00e9e par les Philippines, le Japon et l’Indon\u00e9sie, approche \u00e0 grands pas et d\u00e9butera en ao\u00fbt. 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