{"id":246250,"date":"2026-05-20T14:07:44","date_gmt":"2026-05-20T14:07:44","guid":{"rendered":"https:\/\/www.adkomo.com\/?p=246250"},"modified":"2026-05-20T14:07:44","modified_gmt":"2026-05-20T14:07:44","slug":"google-ads-introduit-des-recommandations-de-marque-basees-sur-lia-pour-optimiser-les-campagnes","status":"publish","type":"post","link":"https:\/\/www.adkomo.com\/fr\/google-ads-introduit-des-recommandations-de-marque-basees-sur-lia-pour-optimiser-les-campagnes\/","title":{"rendered":"Google Ads introduit des recommandations de marque bas\u00e9es sur l&rsquo;IA pour optimiser les campagnes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"246250\" class=\"elementor elementor-246250\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb16ec3 e-flex e-con-boxed e-con e-parent\" data-id=\"bb16ec3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c715162 elementor-widget elementor-widget-text-editor\" data-id=\"c715162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google lance une nouvelle s\u00e9rie de \u00ab\u00a0Recommandations de marque\u00a0\u00bb bas\u00e9es sur l&rsquo;intelligence artificielle au sein de la page Recommandations de Google Ads, visant \u00e0 aider les annonceurs \u00e0 optimiser leurs campagnes de notori\u00e9t\u00e9 et de consid\u00e9ration. Cette nouvelle fonctionnalit\u00e9 fournit des suggestions personnalis\u00e9es aliment\u00e9es par l&rsquo;IA pour am\u00e9liorer les performances des campagnes.<\/p><h4><strong>Aper\u00e7u<\/strong><\/h4><p>Les Recommandations de marque personnalis\u00e9es ciblent les campagnes de notori\u00e9t\u00e9 et de consid\u00e9ration utilisant des strat\u00e9gies d&rsquo;ench\u00e8res co\u00fbt pour mille (CPM) et co\u00fbt par vue (CPV). Ces recommandations compl\u00e8tent les suggestions existantes pour les campagnes bas\u00e9es sur le co\u00fbt par action (CPA), offrant ainsi aux annonceurs une suite compl\u00e8te d&rsquo;options d&rsquo;optimisation tout au long du tunnel marketing.<\/p><h4><strong>Importance<\/strong><\/h4><p>Pour les marketeurs de marque cherchant \u00e0 maintenir leur comp\u00e9titivit\u00e9, ces recommandations automatis\u00e9es offrent un moyen accessible d&rsquo;int\u00e9grer les meilleures pratiques les plus r\u00e9centes de Google. En exploitant ces insights, les annonceurs peuvent am\u00e9liorer l&rsquo;efficacit\u00e9 et la performance de leurs campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5e0f45 e-flex e-con-boxed e-con e-parent\" data-id=\"a5e0f45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b21fa elementor-widget elementor-widget-image\" data-id=\"a2b21fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"498\" src=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-10-1024x637.webp\" class=\"attachment-large size-large wp-image-242339\" alt=\"\" srcset=\"https:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-10-1024x637.webp 1024w, https:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-10-300x187.webp 300w, https:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-10-768x478.webp 768w, https:\/\/www.adkomo.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-06-at-10.webp 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-532fd24 e-flex e-con-boxed e-con e-parent\" data-id=\"532fd24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44fddae elementor-widget elementor-widget-text-editor\" data-id=\"44fddae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Fonctionnalit\u00e9<\/strong><\/h4><p>Les Recommandations de marque analysent l&rsquo;historique Google Ads d&rsquo;un annonceur, les param\u00e8tres de campagne et les tendances du secteur pour identifier automatiquement des opportunit\u00e9s d&rsquo;am\u00e9lioration des campagnes de marque. Les recommandations couvrent cinq domaines cl\u00e9s :<\/p><ul><li><strong>Annonces et ressources :<\/strong> suggestions d&rsquo;ajout de publicit\u00e9s bumper et d&rsquo;utilisation des formats vid\u00e9o optimaux.<\/li><li><strong>Ench\u00e8res et budgets :<\/strong> recommandations d&rsquo;ajustement des ench\u00e8res CPM\/CPV et des budgets pour les campagnes programm\u00e9es.<\/li><li><strong>Mots-cl\u00e9s et ciblage :<\/strong> conseils sur l&rsquo;expansion d&rsquo;audience et la suppression du ciblage contextuel.<\/li><li><strong>Mesure :<\/strong> conseils pour lier un compte YouTube afin d&rsquo;obtenir des rapports plus d\u00e9taill\u00e9s.<\/li><li><strong>Opportunit\u00e9s full-funnel :<\/strong> suggestions pour passer \u00e0 une campagne de marque afin d&rsquo;adopter une approche plus globale.<\/li><\/ul><p>Ces recommandations sont personnalis\u00e9es pour chaque annonceur et mises \u00e0 jour r\u00e9guli\u00e8rement au fur et \u00e0 mesure que les syst\u00e8mes d&rsquo;IA de Google d\u00e9couvrent de nouvelles opportunit\u00e9s d&rsquo;optimisation.<\/p><h4><strong>D\u00e9claration officielle<\/strong><\/h4><p>\u00ab\u00a0L&rsquo;adoption des Recommandations de marque fait partie des meilleures pratiques pour maximiser le succ\u00e8s des campagnes de marque\u00a0\u00bb, a d\u00e9clar\u00e9 Google dans son annonce officielle.<\/p><h4><strong>Conclusion<\/strong><\/h4><p>Les nouvelles Recommandations de marque bas\u00e9es sur l&rsquo;IA exploitent les capacit\u00e9s avanc\u00e9es d&rsquo;intelligence artificielle de Google pour analyser la situation sp\u00e9cifique des annonceurs et sugg\u00e9rer des am\u00e9liorations pertinentes pour leurs strat\u00e9gies de marketing de marque sur les plateformes Google. Ces insights visent \u00e0 optimiser la performance des campagnes et \u00e0 obtenir de meilleurs r\u00e9sultats.<\/p><h3><span style=\"font-size: 16px;\">Source: <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/searchengineland.com\/google-ads-brand-recommendations-443014\">Search Engine Land<\/a><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google lance une nouvelle s\u00e9rie de \u00ab\u00a0Recommandations de marque\u00a0\u00bb bas\u00e9es sur l&rsquo;intelligence artificielle au sein de la page Recommandations de Google Ads, visant \u00e0 aider les annonceurs \u00e0 optimiser leurs campagnes de notori\u00e9t\u00e9 et de consid\u00e9ration. Cette nouvelle fonctionnalit\u00e9 fournit des suggestions personnalis\u00e9es aliment\u00e9es par l&rsquo;IA pour am\u00e9liorer les performances des campagnes. Aper\u00e7u Les Recommandations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[89],"class_list":["post-246250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-du-secteur","tag-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads introduit des recommandations de marque bas\u00e9es sur l&#039;IA pour optimiser les campagnes - Adkomo<\/title>\n<meta name=\"description\" content=\"Google lance une nouvelle s\u00e9rie de &quot;Recommandations de marque&quot; bas\u00e9es sur l&#039;intelligence artificielle au sein de la page Recommandations de Google Ads,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adkomo.com\/fr\/google-ads-introduit-des-recommandations-de-marque-basees-sur-lia-pour-optimiser-les-campagnes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads introduit des recommandations de marque bas\u00e9es sur l&#039;IA pour optimiser les campagnes - 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