Retargeting

Retargeting, or remarketing, is a digital advertising strategy that targets individuals who have previously interacted with a website or mobile app but haven’t completed a desired action. In mobile app marketing, retargeting specifically aims to re-engage users who have installed an app but are no longer active. By focusing on users who have already expressed interest in the app, retargeting efforts aim to increase the likelihood of conversion and encourage them to re-engage with the app.

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