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At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
AI startup Dappier introduces interactive ads to boost publisher revenue
Dappier, an AI startup focused on helping publishers monetize their content, is venturing into advertising with a new approach to banner ads—making them interactive. By embedding its AI-powered chatbot, Ask
Google AI Overviews Ads Now Appearing in Mobile Search Results
Google has started incorporating ads into its AI Overviews, a feature launched in the U.S. last month. While initial examples were rare, sightings of these ads are now being reported
Artificial intelligence takes the spotlight in Microsoft’s Christmas campaign
Conceived and developed by McCann New York, ‘Turn Your Holidays into a Masterpiece’ illustrates that the true power of technology lies in its ability to enhance and elevate the human
Google Expands AI Efforts into Cybersecurity
Google is now aiming to harness the power of artificial intelligence in cybersecurity. As people look for practical uses for generative AI beyond creating fake photos, Google plans to leverage
Revolut Shields Customers with AI-Powered Fraud Fighter
Revolut, the UK’s leading fintech with over 35 million global customers, has launched a new anti-fraud feature powered by artificial intelligence (AI) to detect and prevent risky transactions. Unrestricted Protection:
Nvidia unveils Blackwell B200 GPU, touted as the ‘world’s most potent chip’ for AI applications.
As a result of the Blackwell B200 GPU and GB200 “superchip,” Nvidia has grown into a multitrillion-dollar company, potentially worth more than Alphabet and Amazon combined. According to Nvidia, their
Amazon Debuts Cookieless Ad-Targeting Solution ‘Ad Relevance’ at Cannes Lions
At the Cannes Lions International Festival of Creativity, Amazon introduced a new ad-targeting solution named Ad Relevance, which leverages artificial intelligence (AI) to analyze extensive data from Amazon’s ecosystem without
Apple Unveils AI Magic Wand: Edit Photos with Words, Not Software
Imagine transforming your photos with simple sentences! Apple and researchers at UC Santa Barbara unveiled a groundbreaking AI model called MGIE that does just that. Forget complex editing software –
Amazon Enhances Advertising Suite with New Data Clean Room and AI Image Generator
Amazon’s annual UnBoxed conference brought forth a series of advertising products, including a data clean room designed for publishers and an artificial intelligence (AI) image generator to enhance campaign assets.
How Clay’s AI-Powered Sales Platform Is Revolutionizing Lead Generation
Sales can feel overwhelming—balancing numerous tools, analyzing data, and perfecting outreach messages can leave teams stretched thin. What if there was a solution to streamline these processes and let you
AI startup Dappier introduces interactive ads to boost publisher revenue
Dappier, an AI startup focused on helping publishers monetize their content, is venturing into advertising with a new approach to banner ads—making them interactive. By embedding its AI-powered chatbot, Ask
Google Lens Now Offers Tailored Search Results for In-Store Shoppers
Google Lens has introduced a new feature that enhances the in-person shopping experience by providing search results customized to the store a shopper is visiting. Announced on Tuesday, this update